Product Manager

Roles and Responsibilities :

• Develop and execute go-to-market strategies for new products, including product launches, promotions, and pricing plans.
• Collaborate with cross-functional teams to define product positioning, branding, and messaging to drive business growth.
• Manage the entire product lifecycle from concept to retirement, ensuring alignment with company goals and customer needs.
• Analyze market trends and competitor activity to inform product decisions and stay ahead of the competition.

Job Requirements :

• Led market insight generation and clinical engagement initiatives supporting the growth and positioning of diagnostic portfolios across emerging markets. Conducted market landscape analysis and competitive intelligence to support regional marketing strategy, pricing discussions, and portfolio positioning.
  Key Contributions

  Generated market and clinical intelligence informing portfolio growth strategies in emerging healthcare markets

  Conducted structured Voice-of-Customer programs with clinicians, laboratories, and procurement leaders

  Translated field insights into product positioning, messaging frameworks, and go-to-market strategies

  Enabled commercial teams through clinical education, technical enablement, and stakeholder engagement programs

  Partnered with global teams