Product Manager

The Product Manager manages execution of the organization’s branding and marketing efforts. This includes managing the organization’s brand image, digital marketing communications and promotional campaigns. The incumbent leverages market research on brand awareness, market trends and target buyer and seller landscapes to enhance promotion of the organization’s product and service offerings. In addition, the incumbent collaborates with regional teams to compare geographical trends and share ideas on various promotions and offerings. Analytical and innovative, the incumbent leverages data analytics to identify key market trends and develops successful digital marketing programmes and initiatives.

Key Responsibilities

• Develop research parameters to identify market awareness, brand associations and public perceptions
• Develop branding implementation plans to align with branding strategies
• Develop marketing implementation plans in alignment with marketing strategies
• Develop target profiles and personalized marketing and/or engagement strategies based on data-driven analysis
• Develop e-commerce implementation plans to increase revenue and engagement based on platform performance analysis
• Facilitate collaboration with business functions to identify new products and develop marketing campaigns
• Conceptualize marketing campaign themes, approaches and targets to support awareness of new products and promotions
• Evaluate latest technology trends that can be leveraged to improve productivity and innovation
• Evaluate how workplace technology approach can be revised based on feedback
• Develop findings from industry landscape, digital marketing technologies and competitor product offerings to inform marketing strategies
• Develop target profiles and personalized marketing and/or engagement strategies based on data-driven analysis
• Develop omni-channel initiatives to drive engagement with target profiles and improve customer experience

Key Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3-5 years of marketing experience, from consumer derma/aesthetics or adjacent industry
• Extensive experience in premium consumer segment and understanding positioning, psychology of consumer and buying triggers
• Agency background / mindset with a strong understanding of digital marketing, social media, and content strategy
• Excellent communication and interpersonal skills
• Proficient in Canva
• Proficient in marketing analytics tools and software (e.g., Google Analytics, CRM systems)
• Ability to work independently and collaboratively in a fast-paced environment
• Growth mindset – demonstrated experience of conversion of challenges into opportunities and outcomes
• Excellent communication and interpersonal skills – understanding and ability to communicate in English
• Understanding of Clinic and stakeholder motivations, influencing factors and “partnership” mindset
• Strong Business acumen & is driven by ROI – with a methodological mindset, to ensure events and investments are profitable, and tracked in detail
• Strong collaboration mindset and desire to work with colleagues for synergies
• Self-driven, goal-oriented, and proactive