Product Manager

About the role

This is a product management role focused on end-to-end new product development within the food/FMCG industry. You will lead product ideation, R&D coordination, and manage the transition from sample testing to mass production while optimizing costs, enhancing quality and flavor, and ensuring packaging compliance.

Key responsibilities

• Conduct market research to identify industry trends and consumer needs; lead product ideation, R&D, and coordinate with manufacturing to ensure a smooth transition from sample testing to mass production
• Assess costs across all stages of production, refine product formulations and combinations, and work closely with supply chain and procurement teams to drive cost efficiency and boost overall product profitability
• Establish and maintain raw material standards, finished product specifications, and inspection protocols; continuously monitor and refine product quality and flavor to ensure consistency and stability
• Participate in the selection of core raw materials and supplier evaluations; partner with procurement to manage material quality, cost, and lead times, while building and maintaining an approved supplier system
• Develop new product timelines and milestones, track R&D progress, and organize internal reviews (tasting panels/test sessions); coordinate across R&D, production, and quality assurance teams to resolve technical and process issues during development
• Define packaging design requirements based on product positioning and brand identity; liaise with in-house design teams or external vendors to develop, prototype, and finalize packaging solutions—ensuring they are aesthetically appealing, functional, and fully compliant with regulations
• Monitor market performance and sales data post-launch, drive continuous product improvements, and recommend timely modifications or discontinuation for underperforming SKUs

About you

• Bachelor's degree or above, preferably in Food Science, Food Engineering, Marketing, or related disciplines
• 1–3 years of experience in product management or a related role; hands-on experience in end-to-end new product development within the food/FMCG industry strongly preferred
• Familiarity with product R&D processes and new product launch management systems
• Basic cost accounting skills and an understanding of supply chain and procurement fundamentals
• Knowledge of packaging design workflows and relevant regulatory standards (e.g., food labeling requirements, material sustainability guidelines)
• Foundational capability in sensory evaluation and flavor tuning, or experience coordinating with R&D teams on such tasks
• Strong market acumen with the ability to accurately interpret consumer insights and industry trends
• Excellent communication and collaboration skills to effectively engage cross-functional teams including R&D, procurement, production, design, and marketing
• Resilient and solution-oriented, with the capacity to manage multiple projects simultaneously and handle unexpected challenges under pressure