Product Manager

PMT manager:

JD 1

Internal and External Analysis:-

1. Arrange and use strategic market analysis & data to filter and improve strategic decisions about products of company.
2. Provide in-depth market, industry, and competitive analysis and positioning
3. Analyze the market, sales potential and expenses, and prepare simple, easy to understand short-term forecasts for existing products for use in planning and control.
4. Support in using strategic brand analysis to improve product brand.
5. Analyze market potential for the existing and new product and prepare revenue forecasts for review meetings and presentations.
6. compare sales forecasting and inventory flow models.
7. Also Assist in identifying, finding and monitor potential customer requirements and satisfaction. On the behalf of this data plan product as per customer requirement. Draw implication from consumer insights analysis.
8. Keep the current industry trends and regulatory changes in knowledge. find out potential opportunities for new product development and impact to existing products.

Strategic Planning:-

• Support in the stability of key issues, points of strategies, tactics, action plans for activity, investment to grab the market share, analyse market growth strategies, and profits for core products.
• Assist in development of brand strategy and engage in planning and take steps for the growth of the product.
• Develop data for the analyses of competitors, competitors activity and business problems.

Product Development and Planning:-

• Responsible for organizing in all marketing activities for launching company brand in India or any country.
• Development and implementation of annual plans for the brand and make sure that plan deliver the brand value and business value. because business value is main objective of a organisation.
• Product manager design the measurement tools for the product plan at the outset and gain agreement from relevant stakeholders.
• Manage points for brands like a brand packaging, wherever appropriate participate in cross-functional teams for product planning or brand improvements.
• Conduct and analyze market and research to determine future new products and old product improvements.

Marketing and Brand Management:-

• prepare and find the best promotional communications plan to achieve objectives , designed to differentiate the products from other competitors, maintain leadership position, and increase awareness.
• product manager should have support in developing overall promotional and media activities to achieve Brand objectives.
• Work with Product Management team responsible for product to ensure consistent product growth and messages for the product.
• Test, monitor, and evaluate marketing tactics and adjust plans accordingly.
• Set goals and measure impact of promotional campaign which is required for the product growth.
• Gain legal, regulatory, medical and distribution approval of all materials.
• Assist in executing the brand strategy through implementation of tactics and develop promotional materials in time for each cycle.

Financial Focus:-

• Ensure all projects are effectively managed to time and financial constraints.
• Manage brand P&L to achieve sales and profit targets and develop pricing strategies.
• Manage brand strategies.
• Ensure programs meet ROI (Return of investments) requirements

JD 2

• To design and implement various brand promotion activities for the Product range, in line with the objectives budgetary allocations of the Company.
• To prepare, edit and finalize the technical write up / presentations for visual aids and other promotional activities.
• To conduct demonstrations in various promotional events approved by the Management like Seminars, CMEs etc.
• To train and guide the Sales team regarding Brand promotion activities planned by the Company.
• To monitor the Sales team for effective execution of the promotional activities.
• To Collate and analyze the data received from the field force and the sales figures.
• To identify and report the trends and competitor's activities in the market and make the planning accordingly.