Product Manager

Product Manager Mobile App & Website (Hospital & Lab)

Role Overview

The Product Manager Mobile App & Website will own and drive the end-to-end digital product strategy for hospital and laboratory platforms across mobile applications (iOS & Android) and web experiences.
This role is responsible for building patient-centric, doctor-friendly, and operationally efficient digital journeys that improve patient acquisition, engagement, clinical coordination, operational efficiency, and revenue growth.

The ideal candidate combines strong product thinking, healthcare domain understanding, data-driven decision-making, and cross-functional leadership to deliver scalable, secure, and high-impact digital healthcare products.

Key Responsibilities

1. Mobile & Web Product Ownership

• Own the complete product lifecycle for hospital and lab digital platforms—from discovery, roadmap creation, development, launch, and continuous optimization.

• Define, prioritize, and deliver features across:

• Patient onboarding & registration

• OPD/IPD appointment booking

• Doctor discovery & profiles

• Slot management & scheduling

• Diagnostics & lab test bookings

• Teleconsultation & follow-ups

• Digital payments & invoices

• Reports access & downloads

• Post-care engagement & reminders

• Ensure consistent UX/UI and functional parity across mobile apps and web platforms.

• Maintain clinical accuracy, brand consistency, and regulatory alignment across all digital touchpoints.

• Act as the final decision-maker for product trade-offs balancing business goals, patient needs, clinical workflows, and compliance requirements.

2. Data-Driven Product & Growth Optimization

• Define and track product success metrics including:

• DAU / MAU

• Lead-to-appointment conversion rate

• Booking success & drop-off rates

• App uninstall rate & crash-free sessions

• Bounce rate, session duration, and repeat usage

• Use analytics tools (GA, Firebase, Mixpanel, Amplitude, etc.) to:

• Identify funnel leakages and UX friction points

• Analyze patient and doctor behavior patterns

• Run A/B tests and experiments across onboarding, booking, checkout, reports access, and engagement flows.

• Convert insights into clear product hypotheses and prioritized enhancements aligned with hospital revenue, operational efficiency, and patient satisfaction.

3. Cross-Functional Leadership & Execution

• Work closely with:

• Engineering & architecture teams

• UI/UX designers

• QA & release teams

• Marketing & growth teams

• CRM, operations, and clinical stakeholders

• Drive Agile/Scrum processes, including:

• Sprint planning and backlog grooming

• Daily stand-ups and sprint reviews

• Retrospectives and release planning

• Create and maintain:

• Product Requirement Documents (PRDs)

• User stories and acceptance criteria

• Wireframes and journey flows

• Release notes and product documentation

• Ensure on-time, high-quality delivery with focus on performance, scalability, and system reliability.

4. Stakeholder, User & Clinical Collaboration

• Act as the voice of patients, doctors, and hospital operations during product planning and execution.

• Conduct:

• User interviews and usability testing

• NPS and patient feedback analysis

• Workshops with doctors, front-desk, and care teams

• Collaborate with customer support and care coordinators to:

• Identify recurring issues

• Improve self-service journeys

• Reduce manual dependency

• Present product performance, insights, and roadmaps to senior leadership and business stakeholders.

5. Healthcare Compliance, Reliability & Scalability

• Ensure compliance with:

• Healthcare data privacy standards

• Patient consent frameworks

• HIPAA-like practices and local healthcare regulations

• Partner with tech teams to:.

• Improve app stability, load time, and uptime

• Reduce crashes and technical debt

• Design scalable solutions supporting:

• Multi-location hospitals and labs

• Multiple doctors and specialties

• International and medical tourism patients

• Own integrations with:

• HIS, LIS, EMR systems

• CRM and marketing automation tools

• Payment gateways and third-party health platforms

6. Innovation & Future Roadmap

• Identify and evaluate opportunities for:

• AI-driven symptom triage and decision support

• Personalization and smart recommendations

• Automated reminders and follow-ups

• Conceptualize features for:

• Chronic care management

• Preventive health packages

• Memberships, loyalty programs, and subscriptions

• Continuously benchmark against leading hospital apps, diagnostic platforms, and digital health startups to maintain competitiveness.

Required Qualifications

• Bachelor’s degree in Engineering, Computer Science, Healthcare Management, or related field.
• 4–8+ years of product management experience, preferably in healthcare, health-tech, SaaS, or consumer apps.
• Proven experience managing mobile apps (iOS & Android) and web platforms.
• Strong understanding of hospital workflows, diagnostics, or patient journeys (preferred).

Key Skills & Competencies

• Product strategy & roadmap planning
• Agile / Scrum execution
• Data analysis & experimentation
• UX thinking & journey mapping
• Stakeholder & leadership communication
• Healthcare compliance & system integrations
• Tools: JIRA, Confluence, Figma, GA/Firebase/Mixpanel, CRM & HIS/LIS systems

Success Metrics (KPIs)

• Increase in appointment and lab booking conversion rates
• Reduction in drop-offs and support tickets
• Improvement in patient NPS and engagement metrics
• App stability, uptime, and crash-free sessions
• Revenue contribution from digital channels