Product Manager

Purpose of the role:

We are seeking a dynamic and experienced product manager to drive comprehensive marketing efforts for our orthopedic large joint (knee and hip) product portfolio.

This role will encompass upstream and downstream marketing, digital marketing, medico-

marketing, and the design and execution of medical education and clinical programs.

The ideal candidate will possess a strong blend of strategic vision, operational expertise, and

industry knowledge to drive brand growth, ensure clinical adoption, and establish a trusted market

presence

Roles & Responsibilities:

1. Product Management:

• Market Launches: Develop and execute comprehensive launch plans for new products, ensuring cross-functional alignment.
• Marketing Collateral: Creation of engaging and impactful content, including product catalogs, brochures, presentations, and training materials.
• Marketing Communication: Craft and deliver compelling messaging across all channels to build brand equity and drive sales.
• Digital Marketing: Drive the social media and digital strategy for the product and new launches
• Create Medico-marketing initiatives to drive learning and uptake of portfolio

2. Stakeholder engagement:

• Work closely with sales, operations, regulatory, and clinical teams to align marketing strategies with corporate goals.
• Represent the company at conferences, customer meetings, and industry events.

3. Data Analysis:

• Analyzing primary and secondary data trends and sharing insights with leadership team
• Work on demand planning and forecasting based on data analysis and trends

4. Vendor Management:

• Identify and recommend new vendors and support vendor registration process to ensure contracting
• Follow up for delivery of content/material. Ensure adherence to timelines and requirements

Skills & Qualifications:

• Strategic orientation to drive business
• Planning and execution, preferably in a fast-paced environment.
• Ability to handle multiple tasks and prioritize effectively.
• Attention to detail and a strong focus on accuracy.
• Problem-solving skills
• Ability to analyze data and generate insights
• Proficiency in Microsoft Office (Excel, Word, etc.).
• Collaboration and team player