Product Manager

Key Responsibilities:-

• Develop and execute product strategies aligned with business objectives.
• Conduct market research to identify customer needs, trends, and growth opportunities.
• Analyze competitors, pricing, product features, claims, packaging, and positioning.
• Manage the complete product lifecycle from concept to launch and post-launch evaluation.
• Develop product positioning, value proposition, USP, and key communication messages.
• Coordinate with R&D, Quality, Regulatory, Sales, Marketing, Packaging, and Supply Chain

teams.

• Prepare product launch plans, timelines, budgets, and go-to-market strategies.
• Monitor product sales, profitability, market share, and overall performance.
• Identify opportunities for new product development, extensions, upgrades, and relaunches.
• Work closely with the marketing team on campaigns, digital marketing, social media, influencer

marketing, and promotional activities.

• Prepare product presentations, sales training materials, brochures, product literature, and

marketing communication.

• Collect and analyze customer feedback to improve product offerings.
• Track monthly and quarterly product performance and prepare management reports.
• Support forecasting, pricing strategy, inventory planning, and sales targets.
• Ensure product communication and claims are aligned with applicable regulatory and company

guidelines.

• Collaborate with the sales team to develop product knowledge and effective sales strategies.

Required Skills:-

• Strong Product Management and Product Marketing skills.
• Excellent market research and competitor analysis capabilities.
• Understanding of consumer behavior and market trends.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Strong project management and coordination abilities.
• Knowledge of branding, positioning, pricing, and go-to-market strategy.
• Proficiency in MS Excel, PowerPoint, and other productivity tools.
• Ability to work with multiple teams and manage deadlines.
• Strong business and commercial understanding.

Preferred Industry Experience:-

Candidates with experience in any of the following industries will be preferred:

• Skincare
• Cosmetics & Beauty
• Pharmaceuticals
• Dermatology
• Consumer Healthcare
• FMCG
• Personal Care

Qualification:-

Education: MBA/PGDM in Marketing, Product Management, Pharmaceutical Management, or a related

field preferred.

A Bachelor's degree in Marketing, Pharmacy, Life Sciences, Business Administration, or a related

discipline may also be considered based on relevant experience.

Key Performance Indicators (KPIs):-

• Product sales and revenue growth
• Product profitability
• Market share and product penetration
• Successful product launches
• New product development
• Customer satisfaction and feedback
• Marketing campaign performance
• Product ROI
• Achievement of product targets
• Competitor and market intelligence

What We Offer:-

• Competitive salary package
• Performance-based incentives
• Opportunity to work on new and innovative products
• Professional growth and career development
• Collaborative and dynamic work environment
• Exposure to product development, marketing, and business strategy