Product Manager

Job Summary

We are seeking a dynamic and results-oriented Product Manager to develop and execute marketing strategies for assigned pharmaceutical products. The role is responsible for driving product growth, strengthening brand positioning, understanding market and customer needs, and supporting commercial objectives while ensuring compliance with applicable pharmaceutical regulations and company policies.

Key Responsibilities

Product & Brand Management

• Develop and implement strategic and tactical marketing plans for assigned pharmaceutical products.
• Define product positioning, messaging, target segments, and key differentiating factors.
• Manage the product lifecycle from pre-launch through launch, growth, maturity, and lifecycle optimization.
• Develop annual brand plans, forecasts, budgets, and sales objectives.
• Monitor product performance and recommend strategies to improve sales, market share, and profitability.
• Identify new product opportunities, indications, customer segments, and market opportunities.

Market & Customer Insights

• Conduct market research and analyze market trends, competitor activities, customer needs, and prescribing behavior.
• Develop a strong understanding of healthcare professionals (HCPs), patients, treatment pathways, and relevant stakeholders.
• Analyze sales data, market share, competitor performance, and other commercial indicators to support decision-making.
• Translate market insights into actionable brand strategies.

Marketing & Promotional Activities

• Develop promotional campaigns, sales materials, product presentations, digital content, and other marketing initiatives.

• Work with the Sales team to develop effective product strategies, sales tools, and training programs.

• Plan and support product launches, conferences, medical events, and other professional activities.

• Evaluate the effectiveness and return on investment of marketing activities.

Cross-Functional Collaboration

• Collaborate with Sales, Regulatory Affairs, Finance, Supply Chain, and other relevant functions.
• Provide product and market training to sales and commercial teams.
• Coordinate with regulatory and medical teams to ensure promotional materials and activities comply with applicable requirements.
• Support demand planning, inventory management, and product forecasting where required.

Compliance & Governance

• Ensure all product communication and promotional activities comply with applicable pharmaceutical laws, regulations, industry codes, and company policies.
• Maintain high standards of ethical marketing and responsible communication.
• Ensure approved product information and scientific evidence are appropriately reflected in promotional materials.
• Work with Regulatory and Medical teams on required product and promotional approvals.

Qualifications

• Bachelor’s degree in Pharmacy, Life Sciences, Medicine, Marketing, Business Administration, or a related field.
• 5 years of experience in pharmaceutical product management, brand management, or pharmaceutical marketing.
• Experience in the pharmaceutical, biotechnology, healthcare, or medical products industry.
• Strong understanding of pharmaceutical marketing principles and the healthcare environment.
• Experience developing brand plans, marketing campaigns, and promotional materials.
• Strong analytical and commercial skills with the ability to interpret market and sales data.
• Excellent communication, presentation, project management, and stakeholder-management skills.
• Ability to work effectively in a cross-functional and fast-paced environment.