Product Manager

Brand & Product Management

• Develop and execute annual brand plans to achieve sales, market share and profitability objectives.
• Analyse market trends, consumer insights and competitor activities to identify growth opportunities.
• Manage the full product lifecycle, including product launches, pricing, packaging and product positioning.
• Develop product forecasts and monitor business performance.

New Product Development

• Lead new product introduction (NPI) projects from business evaluation through to market launch.
• Work closely with Morinaga Japan and cross-functional teams to ensure successful product launches.
• Identify opportunities to expand the product portfolio in Malaysia.

Marketing Strategy

• Work with Digital Marketing, Sales and Nutrition teams to develop integrated marketing campaigns.
• Evaluate campaign effectiveness and recommend improvements based on business performance.
• Manage marketing budgets and maximise return on investment.

Commercial Support

• Support key customer presentations and business reviews.
• Develop sales tools, product training and marketing materials.
• Collaborate with Sales to identify opportunities to grow distribution and market penetration.

Requirements

• Bachelor's Degree in Marketing, Business or related discipline.
• Minimum 5 years' experience in Product Management or Brand Management within FMCG, nutrition, healthcare or pharmaceutical industries.
• Proven experience managing brands and launching new products.
• Strong commercial and analytical skills.
• Experience developing marketing strategies that deliver measurable business growth.
• Excellent project management and stakeholder management skills.
• Strong presentation and communication skills.
• Proactive, commercially driven and results-oriented.