Product Manager

The Product Manager is responsible for driving the full lifecycle of industrial control hardware products—from market insight and product strategy to development, commercialization, and continuous iteration. This role requires strong technical understanding, business acumen, and cross‑functional leadership to deliver competitive products that support the company’s long‑term growth.

1. Market Insights & Strategic Planning

• Conduct market research and trend analysis in the industrial control sector, with deep understanding of industry policies, competitive landscape, and customer pain points.
• Define product vision, roadmap, and mid‑to‑long‑term planning aligned with corporate strategy.
• Collaborate with Sales teams to identify new business opportunities and growth drivers.

2. Product Lifecycle Management (PLM)

• Lead the end‑to‑product lifecycle from concept, requirements, design, testing, launch, to retirement.
• Develop high‑quality MRDs and PRDs and deliver clear product prototypes.
• Ensure R&D teams fully understand business needs and technical requirements.

3. Cross‑Functional Collaboration & Project Execution

• Act as the central hub connecting R&D, marketing, supply chain, and operations.
• Coordinate resources, manage timelines, mitigate risks, and ensure on‑time, high‑quality delivery.
• Participate in technical route decisions and cost control, support supply chain forecasting and product launch readiness.

4. Commercialization & Value Enablement

• Define pricing strategy, market positioning, and launch plans.
• Work with engineering and marketing teams to create product documentation, manuals, white papers, and sales materials.
• Provide product training, competitive analysis, and technical support to sales teams and key customers to drive revenue growth.

5. Product Iteration & Data‑Driven Optimization

• Gather and analyze user feedback, production line usage data, and competitor information.
• Continuously optimize product features and user experience through data‑driven iteration.
• Enhance product competitiveness and market performance.