Product Manager

What will you do?

As Product Manager, you will lead the planning and development of KingFisher's product lineup, translating dealer and customer insights into innovative features, models, and options that drive market success. Working closely with Engineering, Purchasing, Production, and Sales & Marketing, you will manage product roadmaps, coordinate launches, and guide projects from concept through production. This role combines strategic product planning, hands-on project leadership, and market analysis to ensure our products continue to deliver exceptional value and industry-leading customer experiences. This role is based at our manufacturing facility in Vernon, BC.

Primary Accountabilities

• Manage the detailed development of the product line - model year planning, specification creation/maintenance, option strategy, and feature prioritization - preparing recommendations for approval.
• Act as the voice of the dealer and end customer, translating market input into clear, actionable product requirements.
• Lead styling and soft-goods development, option/SKU portfolio management, and product launch coordination from concept through production.
• Provide cross-functional project leadership: drive schedules, communication, and alignment across Engineering, Purchasing, Production, and Sales and Marketing.

Specific Accountabilities

• Develop and maintain the detailed product roadmap: model year planning, option strategy, and feature prioritization across the lineup; present recommendations for approval.
• Gather and synthesize market input - dealer feedback, warranty trends, and competitive benchmarking (specs, pricing, margins) - into actionable product requirements and business cases.
• Write clear product briefs and requirements for new models and running changes; serve as the single source of truth on scope.
• Manage the option/SKU portfolio: rationalize low-volume options, propose packages, and support pricing decisions with margin and take-rate analysis.
• Develop parts sales SKU pricing recommendations and strategy.
• Manage the special projects process: evaluate dealer-submitted requests for custom features on existing models, assess feasibility, fit, and value; prepare pricing and quotes for approval.
• Manage approved projects through delivery: coordinate procurement of required components and manage execution through production.
• Lead styling and soft-goods development: upholstery patterns and materials, decal and graphics packages, and colour programs, from concept through production-ready specification.
• Manage new vendor identification and setup for product-related suppliers (upholstery, graphics, components): sourcing, samples, qualification, and onboarding in coordination with Purchasing.
• Serve as the central point of contact for product projects: manage project schedules and meeting cadence, ensure deadlines, status, and next steps are clearly communicated, and keep cross-functional team members aligned on the plan.
• Coordinate product launches with Sales and Marketing: positioning, naming, spec sheets, and dealer training content.
• Track post-launch performance (model mix, option take rates, warranty signals) and feed learnings into the next product cycle.
• Support company annual Hi-5 goals.
• Always follow WorkSafeBC and KingFisher Boats safety policies and regulations.
• Other duties as assigned.

Qualifications, Skills & Abilities

• Bachelor's degree or diploma in business, engineering, marketing, or a related field, or equivalent experience.
• 3+ years related experience in product management, product planning, or a similar role in a manufacturing environment.
• Marine, powersports, or RV industry experience preferred.
• Strong dealer-facing communication skills and a demonstrated eye for aesthetics and trim-level differentiation.
• Comfortable managing suppliers hands-on, from sample requests through production onboarding.
• Demonstrated project management and cross-functional leadership skills: comfortable running meetings, managing schedules, and holding teams accountable to deadlines.
• Analytically strong: capable of margin, mix, and take-rate analysis in spreadsheets.
• Sufficient technical literacy to work credibly with Engineering without duplicating their role.
• Proficient with Microsoft Office applications, particularly Excel.
• Excellent verbal and written communication skills required to communicate with dealers, suppliers, and cross-functional teams.
• Self-motivated and able to work with minimal direction.

What’s in it for you?

• Schedule = Monday to Thursday, 7:00 am to 4:30 pm; Friday, 7:00 am to 11:00 am

• Year-round, full-time permanent mixed work environment.

• Working alongside a great team of talented individuals building a world-class product.

• Opportunities for advancement, including professional development.

• Family-owned company with annual family-friendly social events.

• Competitive compensation with annual wage reviews.

• Salary: $85,000 to $100,000 / year.

• Extended benefits coverage including employee assistance programs.

• Annual profit sharing.

• Retirement savings plans.

• Employee purchase plans and boating experiences.

Working Conditions

• Office work environment with periods of production floor work.
• Interactions with employees, management, dealers, suppliers, and the public at large.
• Exposure to factors such as temperature variations, fumes, moving machinery, humidity, toxic materials which may cause periods of discomfort, high noise levels when working on the production floor.
• Frequent need to give concentrated attention, either hearing or seeing to work being performed.
• Overtime and/or travel may be required.