Product Manager

MISSION:

Define and implement the product and pricing strategy by channel, balancing competitiveness and profitability, while ensuring consistent consumer messaging across all touchpoints.

MAIN PURPOSES OF THE JOB:

• Communicate to the organization the category goals and implement the strategy to follow by type of customer and distribution channel, to comply with the Price Strategy to reach Gross Margin and Sales Objectives.
• Analize and propose the price and discounts applicable based on commercial conditions with each customer, to achieve the margin objectives.
• Manage the marketing and selling cycle of the products, to properly manage the product catalogue.
• Manage the relationship with the Sales Department to keep open communication for a clear understanding of the customers’ needs, and make sure the strategy and guidelines are followed based on these needs.
• Evaluate the sales, margin, promotion and activities at the customers’ sites reports, for analysis and proposal of action plans to correct any variation.
• Analyze and generate reports based on the market information, invoicing, sales, customers, inventories and visits to the points of sales, to make sure the strategy is being correctly implemented and propose action plans to correct any variation.
• Guide all communication tools to assure the category positioning in the Market to achieve the Sales Objectives.
• Establish a healthy and effective relationship with the BU to ensure project execution and provide strategic direction that inspires future initiatives based on local market trends.
• Ensure efficient and healthy inventory management, preventing both shortages and slow-moving or obsolete stock (SLOBs).
• Coordinate with key internal teams (Supply, Trade, Communications, Demand) to ensure successful product launches and ongoing portfolio management