Product Manager

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About Neolacta Lifesciences

Neolacta Lifesciences is the first and only company in India-and Asia-to offer 100% human milk- based nutritional products for preterm and critically ill infants. Our purpose-driven innovation and pioneering work in neonatal nutrition have already saved over 1.4 lakh babies. We are committed to improving infant health outcomes through cutting-edge science and ethical marketing practices.

Role Overview

We are seeking a passionate and experienced Brand Manager / Product Manager to lead brand strategy and product portfolio management for our life-saving nutritional products. This role demands a blend of strategic thinking, scientific acumen, and hands-on execution in a purpose- led and regulated healthcare environment.

Key Responsibilities Brand & Product Strategy

• Lead brand planning, positioning, and go-to-market (GTM) strategies for key products including NeoLact 70, 100% human milk fortifiers, and related offerings.
• Work closely with clinical, regulatory, and R&D teams to build medically credible, compliant brand narratives.
• Assist with participating in conferences - regional and national wide.
• Translate complex scientific benefits into compelling communication tailored for neonatologists, paediatricians, hospitals, and NICUs.

Portfolio & Lifecycle Management

• Own the lifecycle of key SKUs-from product launch to growth, maturity, and rationalization.
• Build effective Visual aids and LBLs to support focus brands and new product launches
• Evaluate market feedback, clinical adoption, and therapy gaps to recommend enhancements or innovations.

Market & Stakeholder Insights

• Conduct deep-dive market research, competitive mapping, and stakeholder need analysis.
• Stay ahead of evolving neonatal nutrition trends, KOL expectations, and clinical evidence.

Marketing Execution & Field Support

• Design high-impact medical marketing tools (MR inputs, CME decks, HCP education content).
• Partner with the sales and training teams to ensure field-force alignment and effectiveness.
• Drive visibility through conference participation, KOL engagement, and scientific branding initiatives.
• Analyze sales data to identify areas for marketing initiatives

Cross-Functional Collaboration

• Collaborate with operations, regulatory, medical affairs, and hospital partnerships to ensure seamless implementation.
• Assist with the training function for new joiners.
• Drive knowledge transfer and assist with objection handling for Sales team members.
• Ensure all brand activities adhere to ethical marketing codes and compliance norms.

Business Planning & ROI

• Drive brand P&L performance and optimize ROI across marketing initiatives.
• Set KPIs, track metrics, and present brand performance to leadership.

Key Skills & Competencies

• Strong understanding of neonatal care, nutrition science, or pharmaceutical/medical marketing
• Strategic brand management and portfolio ownership
• Excellent cross-functional coordination and scientific storytelling
• High accountability and agility in a mission-critical, regulated domain
• Data-driven decision-making and execution rigor

Qualifications

• MBA in Marketing / Healthcare Management from a reputed institute
• Graduation in Life Sciences, Pharmacy, Nutrition, or related field
• 5+ years in product/brand management, preferably in infant nutrition, neonatal care, or specialty pharmaceuticals
• Experience in launching or scaling brands in a high-touch, HCP-driven environment Why Join Neolacta
• Be a part of a pioneering company saving lives through science and purpose
• Work with globally experienced leadership and mission-driven teams
• Opportunity to shape the future of neonatal nutrition in India and beyond

Experience: 5+ Years

Reports To: MD

Notice Period - Immediate to 15 Days

Job Category: Marketing & Strategy

Job Location: Bangalore

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.