Product Manager

Product Manager – Retail Media & Marketing

MallPlus is a mobile-first e-commerce marketplace built inside one of the Philippines' largest fintech super-apps. We're now building our own retail media and marketing products: the tools sellers use to advertise, run promotions and grow their stores, and the tools our team uses to run platform-wide campaigns.

We're hiring a Product Manager to own this area and turn our retail media strategy into products that sellers pay for, shoppers trust and finance can reconcile.

What you'll own

• Sponsored listings and seller ads. Pay-per-click promoted products, bidding and budgets, ad placement in search and on the homepage, and seller-facing ad performance reporting (impressions, clicks, conversions, ROAS).
• Ads wallet and billing. How sellers top up, how ad spend gets charged, and how every peso of ad revenue reconciles.
• Seller marketing tools. Seller-funded vouchers, promotions and shop decoration.
• Platform campaigns. Platform-funded vouchers, mega-sale campaigns, homepage banners, and tracking for off-platform campaigns.
• Measurement. Proving that ads and promotions drive sales, using purchase data most ad platforms can't see.

What you'll do

• Write and maintain PRDs for your area. The PRD is our single source of truth: every rule is written down once, with no open questions before build starts.
• Break PRDs into Jira stories with testable acceptance criteria (Given/When/Then) so engineers can build without guessing.
• Study how leading marketplaces and ad platforms run retail media, and adapt what fits our stage and sellers.
• Run your backlog, answer developer questions in writing during the sprint, and confirm the build matches the approved design.
• Run UAT for your features, testing as a seller who buys ads, a shopper who sees them and an admin who runs campaigns, then give the go/no-go.
• Work with Commercial, Marketing, Finance and Operations on pricing, ad policy, voucher budgets and launch readiness.
• Track ad revenue, seller adoption, ROAS and voucher redemption, and turn what you learn into the next roadmap.
• Use AI tools to speed up specs, analysis and QA.

What you bring

• 3+ years in product management, product ownership, or a performance or ad-ops role that has moved toward product, ideally at an e-commerce, marketplace, ad-tech or fintech company.
• A working understanding of how digital ads work: CPC/CPM, auctions and bidding, budgets, attribution and ROAS.
• Experience with promotions or campaigns (vouchers, discounts, flash sales) and the rules that keep them from being abused.
• Comfort with data. You can build a funnel, read a campaign dashboard and back up a recommendation with numbers. SQL is a plus.
• Strong writing. You can state a billing or eligibility rule so a developer can't misread it.
• Hands-on with Agile/Scrum and Jira.

Nice to have

• Hands-on experience running or building sponsored-product, search or social ad campaigns, whether as an advertiser or on the platform side.
• Exposure to a CDP, audience segmentation or the Data Privacy Act in a marketing context.
• CSPO, PSPO or a digital marketing certification.

Why join

• You'll build a new revenue line from an early stage, not maintain someone else's.
• Our access to real purchase data gives us an attribution advantage most marketplaces can't match.
• You'll work in a clear operating model (PRD-first, Decide Before Build) with a team that uses AI tools heavily in day-to-day product work.