Product Manager

Job Purpose

We are looking for a dynamic and results-driven Product Manager to lead brand development, drive product growth, and strengthen market share within the healthcare industry. You will play a key role in developing and executing strategic marketing initiatives, managing advertising and promotion (A&P) budgets, and identifying new market opportunities to achieve business objectives while maintaining profitability.

Key Responsibilities

• Drive Product Growth: Develop and implement effective marketing strategies to achieve sales targets, increase market share, and strengthen brand positioning.

• Lead Marketing Campaigns: Plan and execute above-the-line (ATL) and below-the-line (BTL) marketing activities to maximize brand visibility and campaign effectiveness.

• Manage Brand Partnerships: Build strong relationships with media agencies, trade partners, and other stakeholders to secure competitive deals and gather valuable market insights.

• Empower the Sales Team: Provide regular product updates, marketing materials, and strategic direction to support sales performance and product knowledge.

• Organize Promotional Activities: Plan and coordinate events, roadshows, and other promotional initiatives to increase product awareness and consumer engagement.

• Strengthen Brand Communications: Collaborate with PR agencies to develop impactful public relations campaigns, advertorials, and brand communication initiatives.

• Conduct Market Research: Analyse market trends, competitor activities, consumer insights, and new product opportunities to support business growth.

• Stay Ahead of Market Trends: Keep up to date with healthcare industry developments, market dynamics, and emerging business opportunities.

Requirements

• Bachelor's degree in Nutrition, Marketing, Business Administration, or a related discipline. Candidates with a science background will have an added advantage.
• Minimum 3–5 years of relevant product management experience, preferably within the healthcare industry.
• Good understanding of the healthcare, over-the-counter (OTC), or FMCG industries.
• Strong analytical, strategic planning, and project management skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Proactive, commercially minded, and results-oriented, with a strong passion for brand building and business growth.