Product manager

Key Responsibilities

• Strategy & Roadmap: Develop and communicate a clear, compelling product strategy

and roadmap for the yuu loyalty platform, ensuring strict alignment with DFI’s broader

business goals.

• Product Innovation: Lead the design, development, and launch of next-generation

features, including enhanced loyalty programs, gamified rewards, personalized offers,

and seamless omnichannel integration.

• Cross-Functional Leadership: Partner closely with commercial, marketing, retail

media, and technology teams to guarantee flawless execution, high feature adoption, and

unified go-to-market strategies.

• Data-Driven Optimization: Analyze complex customer behavior and transaction data to

uncover growth opportunities, optimizing user retention and average basket size.

• Stakeholder Management: Manage key relationships across the business, translating

data insights into strategic recommendations for senior leadership.

Requirements & Qualifications

• Experience: minimum 5+ years of product management experience, with a minimum of

2 years in a senior capacity; experience specifically within loyalty programs or consumer�tech platforms is strongly preferred.

• Track Record: A proven history of successfully delivering scalable digital products

within a fast-paced retail or consumer-focused environment.

• Technical & Analytical Acumen: Strong analytical skills with hands-on proficiency

using data tools (e.g., Tableau) to derive actionable, customer-centric insights.

• Communication & Influence: Excellent interpersonal and leadership abilities, with a

demonstrated talent for aligning and influencing cross-functional stakeholders.

• Education: Bachelor’s degree in Business, Marketing, Computer Science, or a related

field; an MBA or equivalent postgraduate qualification is a distinct plus.

• Methodologies: Deep familiarity with Agile development frameworks and experience

managing complex, multi-stakeholder projects from conception to launch.

• Domain Knowledge: Expert understanding of loyalty platforms, customer engagement

strategies, and emerging trends in retail and consumer technology.

• Language: English, Cantonese and Mandarin are preferable.