Product Manager

About the role

Lead the planning and execution of new model introductions, facelifts, and lifecycle actions. Manage cross-functional go-to-market execution, ensuring readiness across Sales, Marketing, Aftersales, Supply, PR, and Dealer Network teams. Develop business cases for new product introductions, including volume, revenue, margin, and investment assumptions. Lead deep market analysis covering customer needs, competitor positioning, pricing, consumer behaviour, media trends, and emerging market opportunities. Support volume planning, demand forecasting, and mix strategy for allocated model portfolio in collaboration with Sales and Supply teams.

Key responsibilities

• Lead the planning and execution of new model introductions (NPI), facelifts, and lifecycle actions
• Manage cross-functional go-to-market execution, ensuring readiness across Sales, Marketing, Aftersales, Supply, PR, and Dealer Network teams
• Oversee accuracy and approval of product marketing materials, product communication frameworks, launch messaging, campaign narratives, and customer-facing content
• Develop business cases for new product introductions, including volume, revenue, margin, and investment assumptions
• Ensure alignment between pricing strategy, brand positioning, dealer commercial viability, and market competitiveness
• Lead deep market analysis covering customer needs, competitor positioning, pricing, consumer behaviour, media trends, and emerging market opportunities
• Translate market intelligence and customer insights into actionable product and pricing strategies
• Support volume planning, demand forecasting, and mix strategy for allocated model portfolio in collaboration with Sales and Supply teams
• Adopt a customer-centric approach across both product planning and product marketing activities
• Coordinate with HQ and global counterparts regarding product roadmap, specifications and launch timing

About you

• Ideally 10 years of experience in Automotive operations in Australia
• At least 5 years in Product Planning and/or Market Intelligence or Data Analytics preferred
• Bachelor's degree in Mechanical Engineering, Marketing, Industrial Design, Business or related field, or automotive mechanical technician or trade experience is highly desirable
• High level of mechanical aptitude with an interest in technology
• Demonstrable project management skills and experience owning and delivering products

About us

ZEEKR is a premium electric vehicle brand under the Geely Group, dedicated to pioneering innovation in smart, sustainable mobility. Geely is a global leader in smart electric vehicles and automotive innovation, owning iconic brands including Geely Auto, ZEEKR, Volvo, Polestar, Lotus, and holds a 17% stake in Aston Martin. Geely boasts $100B+ in assets and employs 140,000+ people worldwide, with over 30,000 engineers and designers across R&D centers in China, Sweden, the UK, the U.S., and Germany. Recognized as a Fortune Global 500 company for 13 consecutive years.