Product Manager (Growth)

• We’re looking for a Product Manager to join the core team responsible for Bobbie’s end-to-end digital customer journey, reporting to our Director of Product Management, DTC Growth
• You’ll own growth initiatives across the funnel—from landing pages and PDPs to cart, checkout, subscription, personalization, AI-powered experiences, and whatever comes next. You’ll turn customer and business problems into hypotheses, experiments, and shipped experiences that make it easier for parents to discover, choose, and stay with Bobbie while driving measurable growth for the business
• We’re looking for someone with range: a PM who loves getting close to the work, digging into customer behavior, partnering with Design and Engineering, and turning ideas into experiences that ship—but who also naturally looks beyond what’s directly in front of them. You’ll stay close to how customer expectations, technology, AI, commerce, and digital discovery are evolving and bring a point of view on what those shifts could mean for Bobbie
• This is an opportunity to help bring that vision to life while continuously uncovering ways to make the experience smarter, more personalized, and built to scale
• Own growth initiatives across the customer journey. Lead projects across acquisition, education, consideration, purchase, and subscription—turning opportunities into experiences that improve the customer journey and drive measurable growth
• Run the experimentation engine. Take tests from hypothesis through execution: identify opportunities, develop hypotheses, partner with Data, Design and Engineering, launch experiments, analyze results, and turn learnings into what comes next
• Turn customer behavior into action. Use data, research, session recordings, and customer feedback to understand where there is friction and prioritize improvements across the funnel
• Look around corners. Stay ahead of shifts in DTC, subscription commerce, AI, personalization, and digital discovery—translating emerging customer behaviors and capabilities into ideas worth exploring for Bobbie
• Build for what’s next. Think beyond the immediate solution, identifying how the experiences and capabilities we build today can help Bobbie’s DTC and subscription business continue to scale and evolve
• Be a true cross-functional partner. Work fluidly across Growth, Platform, Engineering, Design, Brand, Creative, Lifecycle, Customer Care, Operations, Regulatory, and Data to move work from idea to impact
• Share the “so what.” Clearly communicate performance, experiment results, customer insights, and recommendations—what we learned, what it means, and what we should do next
• You’ll ultimately be measured by whether the experiences and products you build make Bobbie’s digital customer journey better and grow the business. Core measures include:
• Site Conversion Rate
• Funnel progression and drop-off
• Checkout Completion Rate
• Average Order Value
• Subscription conversion and churn
• Experiment velocity, learning, and incremental impact
• Just as importantly, success means we’re continuously learning from what we build and using those insights to identify new opportunities for growth

Benefits

• GENEROUS TIME OFF - We work hard to shake the stigma. So really, take the time you need to recharge with family and friends so we can continue to take charge on this mission together
• BALANCE COORDINATOR - We have an in-house Balance Coordinator who is there to help alleviate the invisible mental load of our team members. The Balance Coordinator can help you with finding a tent for your wedding, arranging a grocery delivery, finding swim lessons, or planning your kid’s birthday party
• PARENTAL LEAVE AND RETURN TO WORK - We offer one year of parental leave. To help with the transition back to work, we offer flexible/part-time hours for parents returning back to work
• SUMMER FRIDAYS - From Memorial Day to Labor Day, every employee unplugs at 1pm on Fridays to soak up a few extra ounces of the weekend
• BREAST MILK AND BOBBIE - Traveling for work and breastfeeding? We’ll cover 100% shipping on your breast milk. All employees are offered a one year subscription for their Bobbie babies. Have friends and family that love Bobbie? You’ll be given a discount code to share for 20% off- Comfort operating with speed and ambiguity. You’re proactive, low-ego, and comfortable creating structure where it doesn’t yet exist. You can move with urgency, stay close to the details, and still make space to think beyond what’s directly in front of you
• Extensive experience in product management, digital product, ecommerce, or similarly hands-on roles, with a track record of shipping experiences that drove meaningful customer and business outcomes
• Strong product and customer judgment. You start with the customer, think in problems rather than features, and know when something needs more research, when it should be tested, and when we should simply build it and move
• Technical and design fluency. You can work closely with Engineering and Design, understand constraints and tradeoffs, participate meaningfully in solution design, and get into the details when the work calls for it. Familiarity with tools like Figma, and Asana is a plus
• Exceptional cross-functional partnership. You build trust quickly, communicate clearly, and can move fluidly across Engineering, Design, Data, Brand, Creative, Lifecycle, Customer Care, and Marketing to move work forward
• Strong analytical instincts. You’re comfortable digging into CVR, AOV, funnel progression, checkout and subscription performance using tools like Google Analytics, Fullstory, or similar—and your instinct is to keep digging until you understand the “why.”
• Curiosity about what’s next. You actively explore how AI, emerging technology, personalization, subscription commerce, SEO/AEO, and changing customer behaviors could create new opportunities—and can separate meaningful shifts from shiny objects
• Bonus: Experience in CPG, subscription commerce, regulated categories, Shopify, or Recharge
• Deep growth and experimentation experience. You understand ecommerce funnels and know how to turn customer problems into hypotheses, design thoughtful experiments, measure impact, and apply the learnings to what comes next
• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to