资深产品经理,肥胖症(Product Manager II, Obesity)

Category: Commercial Marketing

Location: Beijing, Beijing, CN

What You’ll Do

• Develop and execute brand strategies and annual marketing plans for obesity products;
• Generate deep insights into the market, patients and HCP needs, and translate those insights into effective brand strategies and marketing initiatives;
• Drive HCP Engagement through impactful initiatives targeting healthcare professionals, KOLs and the broader medical community;
• Explore innovative approaches to Consumer Engagement and Patient Education, enhancing disease awareness and the overall patient journey;
• Develop and execute Omnichannel Marketing strategies across hospitals, retail, e-commerce and digital channels, creating stronger integration between in-hospital and out-of-hospital engagement;
• Support new product and/or new indication launches, including launch readiness and commercialization;
• Continuously monitor the competitive landscape, customer insights and market dynamics, and proactively optimize brand and marketing strategies;
• Collaborate closely with cross-functional teams including Medical, Sales, Market Access and Commercial Excellence to drive successful execution of key initiatives.

What We’re Looking For

• Solid experience in Product Management / Marketing within the pharmaceutical industry;
• Strong capabilities in brand strategy development, market insights and execution;
• Proven experience in HCP Engagement and Stakeholder Management;
• Experience in Omnichannel Marketing is highly preferred, including but not limited to retail, O2O, e-commerce, digital marketing, social media and Consumer Engagement;
• Experience in new product launches or innovative commercialization models is a strong plus;
• Excellent cross-functional collaboration, project management and influencing skills;
• Excellent verbal and written communication skills in both English and Chinese;
• Experience in obesity, diabetes, cardiovascular disease or other chronic disease areas is preferred;
• We also welcome strong marketers from other therapeutic areas who demonstrate learning agility, innovative thinking and the ability to transfer their experience to new therapeutic areas.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.