Product Manager - Innovation

Job Title: Product Manager of Innovation

Location: Addison, Texas

Reports to: Sr. Director of Product Development and Channel Marketing

Travel: up to 50%

Job Summary

The Product Manager of Innovation will lead the development and execution of breakthrough product strategies, driving end-to-end lifecycle management from concept through launch across trailer product categories. This role blends user-centered design, market research, and technical collaboration to deliver innovative, scalable solutions that meet customer needs and business objectives. The ideal candidate is a strategic thinker and hands-on leader with a strong passion for innovation, cross-functional teamwork, and driving measurable impact. This position reports to the Sr. Director of Product Development and Channel Marketing.

Essential Job Functions

• Define and drive the innovation product vision across trailer product categories; collaborate with leadership to align vision with business strategy.
• Lead full product lifecycle management—from concept through launch—for innovative product lines, ensuring alignment with company objectives.
• Advocate for user-centric design; integrate customer feedback and usability principles into the product development process.
• Develop and manage innovation product roadmaps, coordinating with cross-functional teams to meet milestones and deliverables.
• Conduct market research and competitive analysis to identify trends, unmet needs, and white space opportunities for innovation.
• Define product requirements and collaborate closely with Product Engineering and Manufacturing teams to ensure timely and high-quality execution.
• Establish KPIs and performance metrics to measure the success of new products and ensure accountability across innovation initiatives.
• Collaborate on pricing strategy and positioning for innovative products to maximize market impact and profitability.
• Champion a culture of innovation across the organization by promoting experimentation, ideation workshops, and design thinking practices.

Requirements And Qualifications

• Bachelor’s degree in marketing or a technical field (e.g., Engineering, Product Design, or related discipline) from an accredited institution.
• Minimum 5 years of product management experience, ideally with a focus on innovation or new product development.
• Demonstrated ability to convert innovations into scalable business solutions across multiple brands or channels.
• Comfortable working hands-on with products; willing to engage with dealers, end users, and internal teams to discover pain points and needs.
• Excellent written and verbal communication skills; able to present complex concepts in a clear, compelling manner.
• Passionate about innovation; demonstrates creative problem-solving and outside-the-box thinking.
• Strong strategic mindset with ability to balance short-term wins with long-term product vision.
• Experience developing business cases and product pitches for leadership, leveraging customer insights and market data.
• Familiarity with agile product development methodologies, including sprints, MVPs, and iterative testing.
• Proven track record of launching successful new products in a competitive market landscape.