Product Manager PMT

Position: Product Manager (PMT) IVD Reagents & Instruments
Company: Genuine Biosystem Pvt. Ltd.
Department: Product Management / Marketing
Industry: In Vitro Diagnostics (IVD) / Medical Diagnostics
Experience: 58 Years
Employment Type: Full-Time
Job Location: Chennai / Oragadam, Tamil Nadu (as per company requirements)
Job Summary
Genuine Biosystem Pvt. Ltd. is looking for an experienced and results-driven Product Manager to manage and develop its IVD reagent and diagnostic instrument portfolio. The ideal candidate will combine strong product knowledge, market intelligence, commercial acumen, and cross-functional coordination to drive product positioning, market penetration, revenue growth, and customer satisfaction.
Key Responsibilities
1. Product Strategy & Lifecycle Management

• Develop and execute product strategies for IVD reagents, diagnostic kits, and instruments.
• Manage the complete product lifecycle, from product launch and market introduction to portfolio optimization.
• Define product positioning, value propositions, pricing inputs, and competitive differentiation.
• Identify opportunities for new products, product enhancements, and portfolio expansion.

2. Market Research & Competitive Intelligence

• Analyze market trends, customer needs, competitor products, pricing, and market opportunities.
• Gather feedback from distributors, diagnostic laboratories, hospitals, and field sales teams.
• Identify emerging technologies and business opportunities within the IVD industry.
• Prepare market intelligence reports and recommend appropriate business strategies.

3. Sales & Business Development Support

• Work closely with the sales and application support teams to achieve product-wise revenue and growth targets.
• Develop product presentations, brochures, technical sales materials, and product comparison documents.
• Support product demonstrations, customer meetings, distributor training, and key-account development.
• Assist in preparing sales forecasts, product budgets, and marketing plans.

4. Product Launches & Marketing

• Plan and execute product launches, promotional campaigns, and product awareness initiatives.
• Develop product-specific marketing strategies and sales enablement materials.
• Coordinate exhibitions, conferences, seminars, workshops, and customer engagement activities.
• Monitor product performance and recommend corrective or improvement actions.

5. Technical & Cross-Functional Coordination

• Coordinate with R&D, Quality Assurance, Regulatory Affairs, Production, and Service teams.
• Ensure product information, claims, and promotional materials are aligned with approved product specifications and applicable regulatory requirements.
• Support the resolution of product-related customer queries and recurring field issues.
• Coordinate product training for sales, application, and service personnel.

6. Performance Monitoring & Reporting

• Monitor product-wise sales, profitability, market share, inventory movement, and forecast accuracy.
• Prepare periodic product performance reports and management presentations.
• Track key performance indicators and recommend actions to improve commercial performance.
• Provide regular updates to management on product growth, market opportunities, and business risks.

Required Qualifications

• Bachelor's or Master's degree in Life Sciences, Biochemistry, Biotechnology, Microbiology, Chemistry, Biomedical Science, or a related field.
• An MBA in Marketing or Product Management will be an added advantage.

Required Experience & Skills

• 58 years of relevant experience in the IVD, diagnostic reagents, medical diagnostics, or diagnostic instrument industry.
• Strong understanding of IVD reagents, diagnostic kits, and laboratory instruments.
• Experience in product management, product marketing, technical marketing, or sales and application support.
• Strong market analysis, product positioning, communication, presentation, and analytical skills.
• Ability to coordinate effectively with sales, technical, R&D, QA/RA, and service teams.
• Proficiency in MS Office, Excel-based reporting, and presentation tools.
• Willingness to travel for customer meetings, distributor engagement, training, and market development as required.

Preferred Competencies

• Strategic thinking and commercial awareness.
• Customer-focused problem-solving.
• Strong planning, coordination, and execution skills.
• Data-driven decision-making.
• Leadership, ownership, and accountability.

Application Process
Interested candidates may share their updated resume at [email protected].
Contact: +91 63830 66400
Company: Genuine Biosystem Pvt. Ltd.