Product Manager/ Product Development

Job Descriptions

1. Conduct market, consumer, and competitor research to identify customer needs, market trends, and potential product opportunities.
2. Identify and evaluate new product opportunities based on market demand, consumer behavior, competitor landscape, pricing, and sales potential.
3. Develop product strategies and product roadmaps aligned with the company’s business objectives and market opportunities.
4. Define the product concept, target market, positioning, and value proposition for new and existing products.
5. Develop clear product requirements and specifications as a reference for product development and related teams.
6. Manage the end-to-end product development process, from ideation, research, development, sampling/prototyping, and improvement to product launch.
7. Collaborate with Product Development, Design, Marketing, Sales, E-commerce, Purchasing, and Business Development teams to ensure products meet market needs and business targets.
8. Develop product launch and go-to-market strategies together with Marketing and E-commerce teams, including positioning, pricing, promotion, and sales channels.
9. Monitor product performance after launch based on sales, conversion rate, profit margin, customer feedback, return rate, and other relevant KPIs.
10. Provide recommendations for product improvement, product expansion, new product development, and product discontinuation based on data and business performance.
11. Prepare product performance reports and analytical dashboards and present key insights and recommendations to management.
12. Ensure all products are aligned with the target market, brand positioning, business objectives, and profitability targets.

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Qualifications

1. Bachelor’s degree (S1) in Management, Business, Marketing, Digital Business, Industrial Engineering, or a related field.
2. Minimum 2–3 years of experience as a Product Manager, Product Development Specialist, Product Specialist, Product Researcher, or in a related position.
3. Experience in e-commerce, furniture, lifestyle, home living, retail, or consumer goods is highly preferred. Strong interest in and ability to keep up with market trends, e-commerce developments, technology, and consumer behavior.
4. Strong understanding of product lifecycle management, from product research and ideation to development, launch, and evaluation.
5. Strong knowledge of market research, consumer behavior, competitor analysis, and product strategy.
6. Strong analytical and data-driven decision-making skills.
7. Familiar with tools such as Google Trends, Google Analytics, marketplace analytics, social media analytics, and other market research tools.
8. Strong understanding of the e-commerce and marketplace ecosystem, including platforms such as Shopee, Tokopedia, and TikTok Shop.
9. Good understanding of product planning, product positioning, pricing strategy, and go-to-market strategy.
10. Strong project management skills, with the ability to manage multiple products or projects simultaneously.
11. Excellent communication, coordination, and presentation skills, with the ability to work effectively with cross-functional teams.
12. Strong analytical thinking, strategic thinking, problem-solving, and decision-making skills.
13. Proactive, detail-oriented, result-oriented, and able to work independently as well as collaboratively.
14. Proficiency in English, both written and spoken.