Product Manager (Web3)

Key responsibilities

• Responsible for the iteration and functional optimization of the company's core products.
• Lead or deeply participate in the entire product lifecycle—including requirements analysis, feature design, roadmap planning, and launch management—to ensure the product consistently meets user needs and business objectives.
• Oversee the daily operations and maintenance of key products, including content updates, onboarding optimization, bug tracking and resolution, performance monitoring, and stability assurance, all aimed at enhancing the user experience and platform stability.
• Plan and execute in-product online campaigns (such as new user sign-up drives, trading incentive programs, and market insight features) to boost user activity, transaction volume, and user stickiness.
• Manage the full scope of campaigns, including proposal development, resource coordination, launch execution, performance monitoring, and post-campaign analysis.
• Closely monitor core App metrics (e.g., DAU/MAU, registration conversion rates, transacting user counts, retention rates, and campaign participation), conduct data analysis, and generate reports to inform product iteration and operational strategy optimization.
• Stay abreast of market trends and competitor activities; leverage industry insights and user feedback to propose product improvements and operational innovations.
• Collaborate effectively with development, design, marketing, and customer service teams to drive the implementation of product features and operational campaigns.
• Ensure strict adherence to financial compliance requirements during all campaigns, particularly regarding the clear communication of risk disclosures to users.

Requirements:

1.      5+ years of experience of serving as Product Owner of a cross-border e-commerce platform;

2.      Strong understanding of frontend and backend technical implementation logic and testing scenarios, with the ability to translate user requirements into practical technical solutions;

3.      Solid experience of leading the full product lifecycle of Web3 projects;

4.      High proficiency of interactive prototyping, UIUX design using Axure, Figma, MasterGo, Sketch and Adobe XD, as well as business process modelling using Microsoft Visio;

5.      Capable of using XMind to structure complex business logic and visual design tools, including Adobe Photoshop, Illustrator and Cinema 4D to support the presentation of product concepts.