Product Manager - Wire & Cable

Be Yourself. Build Your Career. Be Exceptional Together. At Werner, we’re more than an electrical distributor — we’re a community that empowers people to grow, innovate, and truly make a difference. Our culture celebrates individuality, encourages creativity, and values each person’s voice; creating a space where you can be yourself, connect with others, and build a meaningful career. We believe in balance and flexibility, so you can thrive both professionally and personally. Together, we can make an impact and build something exceptional for our customers, families, communities, and each other.

Summary: The Product Manager is responsible for executing a business strategy for designated product lines to optimize profit and meet financial & growth objectives.

Essential Functions

• Create and execute business plan and strategy for designated product lines.
• Identify and manage strategic partnerships with vendors and manufacturers.
• Responsible for sales and gross margin enhancement for designated general ledger (GL) codes.
• Conduct in-depth market research on products, pricing, and market success to gain insight into customer preferences and interests.
• Produce competitive analysis materials comparing product with its key competitors.
• Collaborate with Marketing in deploying product strategy for new and emerging products within designated product lines.
• Provide pre-sales support to customers including: review of customer project specifications and documents, preparing and presenting bills of materials, providing solutions based on customer needs.
• Effectively communicate and collaborate with Customer Experience Specialists and Account Management to implement sales and product strategies and meet customer requests and needs.
• Design, manage, and deliver technical training to internal and external customers in support of product line.
• Utilize the customer relationship manager (CRM) tool to log and manage customer opportunities, tasks, customer interactions, and support responses from customers in assigned region.
• Participate in designated sales planning meetings with Account Managers within assigned territory to understand new products and programs and determine needs of customers and Account Managers’ accounts.

Required Qualifications

• Associate or Bachelor’s degree in marketing, sales, business administration, and 1-3 years of related field experience.
• 3-5 years’ relevant experience working with electrical products in lieu of a degree.
• Must have and maintain a valid driver’s license.
• Ability to travel regularly through assigned territory. Some overnight travel is required.

Preferred Qualifications

• Previous experience leading a direct team.
• Working experience within business systems (Solar highly preferred).
• Consultative sales experience highly preferred.
• Business planning and forecasting experience highly preferred.
• Previous working experience with vendors.
• Previous experience working with customer relationship management (CRM) software.

Company Overview Founded in 1948, Werner has grown from a small appliance store in downtown Neenah, WI into an award-winning employer and leading electrical distributor with 12 branch locations in Wisconsin and Upper-Michigan. Headquartered in Appleton, WI, we provide electrical, lighting, network, process, and inventory management solutions for a diverse group of industrial and construction customers. We are a growing, privately-held company with over 450 employees who uphold a family culture built around exceptional customer service. As a recent New North Workplace Excellence Award winner, we’re dedicated to the continuous improvement of our people, products, and services to ensure the long-term success of our employees and customers. Apply today and find out why we’re a “Great Place to Work.”