Product Marketer

Job highlights

• . Why we think you should consider this role . You will help shape how product marketing should be done at Reelo . You will have a direct impact and influence on both our marketing and product development . You will also get hands-on experience on multiple things (e.g

• We are growing the team,so you will also experience how a company grows and scales. .

• Own the conversion, retention, and engagement funnel of the product.

• Tell the world about Reelo s value. Educate internal teams and cross-functional partners on product features, benefits, and go-to-market strategies.

• Work closely with Product, Customer Success, Marketing, and Sales teams to increase product adoption, improve customer retention, and reduce churn.

• Deeply understand our users and their personas to create well-mapped product use cases.

• Regularly meet and understand our users needs and stay on top of their pulse via secondary insights both qualitative and quantitative.

• Devise the go-to-market strategy to achieve overall business targets. Collaborate with sales, marketing, and product teams to create solutions for multiple buyer personas, solving differentiated business needs.

• Conduct competitor and market research to shape our marketing campaigns and product roadmaps.

• Create knowledge bases, how-to videos, and weekly webinars to showcase our platform s true capabilities.

• Help us optimize our website, blogs, videos, newsletters, and in-product copy into engaging content that keeps users hooked and educated.

• Work with Customer Success and Onboarding Managers to develop and build relationships with existing customers with the objective of capturing compelling success stories.

You ll be a great fit if:

• If you have 2-7 years of experience in SaaS industry.
• Amazing products stop you in your tracks. You talk non-stop about them, making other people also fall in love. You are passionate about doing stuff that drives audiences crazy and competitors scratching their heads.
• You re a long-term thinker. You have plans to make the product take over the world.
• Youre experienced with freemium business models and prior experience at lifecycle marketing - including impacting activation, upgrade, and retention metrics
• You are able to distill complex information from multiple sources (other teams, customers, market, etc.) into clear, concise insights
• Youre fascinated by how people behave in product experiences, and have a scientific mindset about how to make even small changes in decision-making
• You have strong cross-functional skills, including working with data, product, content and operations partners

Why we think you should consider this role

• You will help shape how product marketing should be done at Reelo
• You will have a direct impact and influence on both our marketing and product development
• You will also get hands-on experience on multiple things (e.g. product marketing, content, videos, emails, etc.)
• You will work with a team of people who really care about small mid-sized businesses and want to see them succeed. We are growing the team, so you will also experience how a company grows and scales.