Product Marketing Associate

Turn product features into compelling business solutions. Help shape how Monoprice connects with business customers across industries.

At Monoprice, we’re looking for a B2B Product Marketing Associate who can bridge the gap between our products, our customers’ business needs, and our sales team’s goals. In this role, you’ll develop targeted messaging, create impactful sales enablement materials, support product launches, and uncover competitive insights that help our B2B team win more business.

You’ll work closely with Sales, Product Development, and Creative to ensure our products are positioned effectively across six key B2B segments: Corporate/Enterprise, Education, Government, Healthcare, AV Integration, and Hospitality/Venues.

If you enjoy combining strategic thinking, research, and compelling B2B storytelling to drive business results, we’d love to hear from you!

What You’ll Do

1. B2B Positioning & Messaging

• Develop tailored value propositions and messaging for Monoprice’s six B2B market segments.
• Translate product features and technical specifications into clear, customer-focused business benefits that address real-world challenges.
• Build and maintain messaging frameworks that guide marketing campaigns, sales outreach, and creative development.
• Research buyer needs and purchasing behavior by collaborating with Sales, reviewing win/loss insights, and identifying industry-specific trends.
• Ensure consistent, compelling messaging across email campaigns, paid advertising, trade show materials, landing pages, and outbound sales sequences.

2. Sales Enablement & Content Development

• Create and maintain sales enablement resources, including competitive battlecards, industry-specific one-pagers, solution briefs, objection-handling guides, and product comparison sheets.
• Develop competitive positioning materials that clearly communicate Monoprice’s value against key competitors, including Anker Business, Belkin B2B, C2G/Legrand, and CDW.
• Create customizable sales presentation templates tailored to different B2B segments and customer conversations.
• Partner with Sales to understand customer objections, identify content gaps, and develop resources that support the sales process.
• Support cooperative contract opportunities, including REMC SAVE, Sourcewell, and NASPO, by preparing relevant product summaries and proposal-ready messaging.

3. Go-to-Market & Product Launches

• Coordinate B2B product launches with Product Development, Sales, and Creative to ensure new products are supported by relevant messaging and marketing materials.
• Prepare creative briefs that communicate campaign objectives, target audiences, key messages, and desired outcomes.
• Support trade show marketing through targeted booth messaging, pre-event outreach, and post-event follow-up content.
• Help ensure new product introductions are aligned with the needs of each B2B market segment.

4. Competitive Intelligence & Market Insights

• Monitor key competitors, including Anker Business, Belkin B2B, Tripp Lite, C2G/Legrand, StarTech, and CDW, for changes in positioning, product launches, and pricing.
• Maintain a competitive intelligence tracker and share monthly insights with the Sales and Marketing teams.
• Collaborate with Sales to analyze won and lost opportunities, identify competitive gaps, and translate findings into actionable positioning improvements.
• Use market and customer insights to continuously strengthen Monoprice’s B2B messaging and sales approach.

What We’re Looking For

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in B2B marketing, product marketing, content strategy, or a related role.
• Demonstrated experience creating content for B2B audiences, with an understanding of how business buyers evaluate products and solutions.
• Exposure to sales enablement materials such as one-pagers, competitive battlecards, pitch decks, or solution briefs.
• Familiarity with the B2B sales process and how marketing content supports different stages of the customer journey.
• Experience collaborating with Sales teams and other cross-functional stakeholders is a strong advantage.
• Familiarity with outbound prospecting platforms such as Apollo, ZoomInfo, or Outreach is a plus.
• Relevant marketing certifications are an advantage.

Skills & Competencies

• Strong B2B writing skills: Able to develop clear, persuasive, buyer-specific messaging that communicates value and addresses business needs.
• Strategic thinking: Skilled at translating technical product features into meaningful business benefits.
• Research and analytical skills: Comfortable gathering customer insights, reviewing competitive information, and identifying opportunities for improvement.
• Communication and collaboration: Confident in working with Sales, Product Development, and Creative teams to develop effective marketing solutions.
• Organization and execution: Able to manage multiple market segments, projects, and marketing assets while maintaining quality and consistency.
• Initiative and adaptability: Proactive in identifying content gaps, exploring new approaches, and responding to changing business priorities.

Tools & Technical Competencies

The ideal candidate should be comfortable working with the following tools:

• Microsoft PowerPoint or Google Slides
• Microsoft Word or Google Docs
• HubSpot Marketing Hub
• Google Analytics 4 (GA4)
• Microsoft Excel, including data analysis and pivot tables

Why Join Monoprice?

This role offers the opportunity to contribute to Monoprice’s growing B2B marketing efforts, collaborate with cross-functional teams, and help shape how our products are positioned across diverse industries. You’ll have the chance to turn customer and market insights into practical marketing strategies and resources that directly support our sales team's success.

Ready to turn insights into impact? Join Monoprice and help us deliver more meaningful solutions to our B2B customers.