Product Marketing Director

Who you are

• 10+ years of experience in marketing or go-to-market roles, with at least 3 years in the mobile app performance marketing industry
• Proven ability to develop and execute global marketing strategies that drive customer acquisition, product adoption, and revenue growth
• Deep understanding of the app marketing ecosystem, including user acquisition, monetization strategies, and key industry trends
• Experience working cross-functionally with Product, Sales, and Go-to-Market teams to align messaging, strategy, and execution
• Exceptional storytelling skills, with the ability to translate complex technical concepts into compelling, digestible narratives tailored for consumer app advertisers
• Hands-on experience developing high-quality marketing content such as sales decks, webinars, case studies, and industry reports
• Ability to thrive in a high-growth, fast-moving company, demonstrating adaptability and a self-starter mentality
• Strong written and verbal communication skills, with the ability to influence and inspire diverse audiences

What the job involves

• We’re looking for a strategic and experienced Product Marketing Lead to drive Moloco’s global product marketing strategy for consumer (ie non-gaming) companies
• In this role, you will be responsible for shaping how we position, launch, and market our solutions to consumer app advertisers worldwide
• You will develop compelling messaging, craft go-to-market strategies, enable sales teams, and collaborate cross-functionally to drive adoption and growth
• This role requires a balance of strategic thinking and hands-on execution to help consumer apps maximize performance through Moloco’s advertising solutions
• Build the marketing strategy:
• Develop a holistic marketing strategy to acquire new consumer (ie non-gaming) advertisers and drive growth from existing customers
• Align with cross-functional teams — including other Marketing functions, Product, Go-to-Market, and Sales — to ensure coordinated execution of high-impact initiatives
• Balance global and regional approaches to ensure marketing programs resonate across diverse markets and drive measurable impact
• Develop positioning and messaging:
• Conduct deep industry research (first-party and third-party) to understand the evolving needs of consumer app companies
• Create data-backed, customer-centric messaging that clearly articulates Moloco’s unique value in helping consumer app businesses grow
• Roll out positioning across web properties, sales enablement, content, events, and other initiatives to ensure consistency and effectiveness
• Partner closely with Product to align the product roadmap with market needs and reinforce Moloco’s key differentiators
• Plan & execute go-to-market initiatives:
• Own the end-to-end development and execution of go-to-market initiatives to drive awareness, adoption, and growth
• Lead high-impact programs such as sales narratives, event keynotes, webinars, research reports, and customer success stories
• Launch and scale new product solutions:
• Collaborate with Product and Go-to-Market teams to effectively position and communicate new product features
• Drive adoption and engagement through compelling storytelling, education, and enablement programs
• Measure and iterate:
• Define clear success metrics for marketing initiatives, track performance, and optimize strategies based on insights

The application process

• Our interview process is designed to get to know the real you. Unless a round specifically includes AI as part of what's being assessed, we ask that candidates engage without AI assistance. Please review our AI Use in Interviews Policy before your interview to understand what to expect. Failure to comply with this policy may impact your candidacy

Benefits

• Comprehensive health and wellness: Competitive health (100% coverage for you), dental, vision and life insurance for you and your family. In addition, enjoy membership to Calm, Headspace, Spring Health, as well as fitness and health reimbursements
• Professional development: $2,500 Learning and Development stipend annually to grow yourself professionally
• Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our kitchens are filled with healthy snacks and beverages for you to enjoy
• Paid parental leave: Our parental leave for primary and secondary caregivers have you covered when you welcome a new child into your family
• Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy. We also offer leave time for various reasons
• Financial benefits: We provide equity and generous retirement benefits that help you prepare for your future. In addition, home office setup and phone, internet and transportation reimbursements