Product Marketing Executive (Fixed Term)

About us

Wellous Group is a fast-growing health and wellness company dedicated to delivering innovative, high-quality products that enhance everyday living. With a strong focus on research, product development, and brand excellence, we aim to create trusted solutions that support healthier lifestyles.

About the Role

We are looking for a proactive, hands-on and commercially minded Product Marketing Executive who can independently plan and execute marketing initiatives from idea to market.

This role will support the development and execution of Go-to-Market (GTM) campaigns, digital marketing, dealer-first (DE) initiatives, product launches and integrated online & offline marketing activities. The successful candidate should be comfortable coordinating multiple stakeholders, driving projects forward with minimal supervision, and using campaign performance data to continuously improve marketing effectiveness.

Job Description

Key Activities:

1. Go-to-Market (GTM) & Campaign Execution

• Plan and execute end-to-end Go-to-Market (GTM) campaigns for new product launches, product initiatives and key marketing campaigns.
• Translate marketing objectives into actionable recommendation or campaign plans covering target audience, key messages, product positioning, channels, content, promotional mechanics, timelines and deliverables.
• Collaborate & Coordinate campaign readiness across Marketing, Sales/DE, Product/R&D, Design, Production, Supply Chain and other relevant stakeholders.
• Prepare clear creative and campaign briefs to ensure stakeholders understand the objectives, requirements and expected deliverables.
• Manage campaign timelines and ensure key deliverables are completed according to agreed deadlines.
• Conduct post-campaign reviews and identify gaps, opportunities/ insights for improvement.

2. Digital Marketing & Social Media

• Develop and execute digital marketing campaigns that drive brand awareness, customer engagement, leads and sales conversion.
• Support social media strategy and content planning across relevant digital platforms.
• Work closely with creative teams to develop engaging campaign concepts, social media content, videos, advertisements and other digital assets.
• Identify relevant digital trends, content opportunities and consumer behaviours to improve campaign effectiveness.
• Support paid and organic digital marketing initiatives where required.

3. Dealer-First (DE) Marketing & Sales Enablement

• Develop and execute dealer-first marketing initiatives to support dealer engagement, product promotion and sales conversion.
• Understand dealer needs and translate marketing campaigns into practical tools and materials that dealers can easily use.
• Develop dealer marketing support materials such as campaign toolkits, promotional assets, product content, social media materials, selling points and activation materials.
• Coordinate online and offline dealer activation initiatives, including product launches, events, roadshows, promotional campaigns and community activities.
• Gather dealer and market feedback to continuously improve marketing programmes and campaign effectiveness.

Qualification

• 3–5+ years in Marketing / Brand / Digital Marketing
• Hands-on experience in GTM planning, execution and campaign operations
• Experience in wellness, healthcare, FMCG or direct selling is an advantage
• Able to work independently, proactively and with minimal supervision.
• Demonstrate strong ownership, urgency and follow-through.
• Outspoken & communicate confidently with stakeholders, present ideas and provide constructive recommendations.
• Comfortable working in a fast-paced and execution-driven environment.
• Organised with excellent project management skills
• Analytical mindset with the ability to interpret campaign results and translate data into improvement actions.
• Good command of both English and Mandarin, with strong written and verbal communication skills.
• Passionate about health, wellness and consumer marketing