Product Marketing Manager (AdTech/Programmatic, U.S.)

• You will have the opportunity to shape the product marketing function within a rapidly growing company. In this role, you will be responsible for driving adoption and retention of PulsePoint’s suite of programmatic and analytics products
• You will partner closely with the product, sales, and marketing teams to execute on product positioning and messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence. You will help drive and scale our marketing targeted to healthcare advertising agencies, pharmaceutical, medical device, and other healthcare organizations
• This is a lean, fast-moving team — you’ll often be running multiple product launches at once, owning each end-to-end, with the expectation to lean into all resources available to work independently through completion
• Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends
• Independently own multiple concurrent product and feature launches end-to-end — from Alpha through Beta — developing messaging, launch assets, and serving as presenter and coordinator of product training
• Build and deliver sales enablement kits, arming our GTM team with compelling collateral that communicates PulsePoint’s value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies
• Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team
• Leverage data-driven insights and competitive research to help inform the sales and product team
• Operate with minimal oversight, escalating only when necessary, while maintaining a consistent release cadence

Benefits

• Dollars and Sense: 401(k) match
• Happy + Healthy: Comprehensive medical plans, affordable medical, dental and vision options, 100%-paid life & disability insurance
• Break a Sweat: Free virtual fitness classes, Better Yourself Wellness program
• Always Learning: Generous annual tuition reimbursement, ongoing team trainings
• Take a Load Off: Paid vacation, sick time, and company holidays (including a floating holiday)
• Good Ol’ Fun: Team-building events, happy hours, holiday celebrations, and more!- You can juggle multiple concurrent launches at once from start to completion
• You’ve operated in a lean or start-up environment where you owned outcomes end-to-end and didn’t need close direction to hit day-to-day deadlines
• You are intellectually curious about working at the cross-section of healthcare and technology for the purpose of driving positive health outcomes
• You are a natural storyteller who can take complex information and ideas and simplify them into customer-friendly messaging
• You enjoy launching new products with a strong go-to-market (GTM) strategy and you are a problem solver looking for new opportunities to improve product experience for our customers
• You are comfortable working cross-functionally across product, sales, and marketing teams
• Minimum 5 years of proven, hands-on product marketing experience — specifically within ad tech or programmatic technology (not adjacent industries)
• A track record you can point to of shipping 1-2 product/feature releases per month
• Deep, working fluency in programmatic technologies and strategies — able to speak to it credibly, not just familiar with the concepts
• Demonstrated experience at high-growth organizations, where you owned execution end-to-end with little guidance
• Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion, and competitive intel
• AI fluency — uses AI tools (e.g., Claude, ChatGPT) as a core part of the daily workflow, synthesizing research (call notes, competitive intel, etc.) into structured insights
• Building repeatable prompts or lightweight workflows for recurring tasks (launch checklists, competitive battlecards, release notes) so the same work doesn’t get redone from scratch each time
• Experience in health or media strongly preferred
• Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus
• Professional experience in B2B enterprise-level technology
• Willingness and ability to work East Coast business hours, regardless of your location
• Ability to translate and condense highly technical product offerings into language for a variety of audiences- Initial Phone Screen (45 mins)
• Hiring Manager Video Call (60 mins)
• Team Interview (2-4 people, 30 mins)
• Assignment