Product Marketing Manager

Who you are

• Must have deep knowledge or background in the Financial Services industry
• Understands workflows and processes within banking services, investment services, tax and accounting services or insurance services
• 3+ years of experience in marketing B2B SaaS products
• Excellent written and verbal communication skills, and the ability to produce stellar writing/content under tight deadlines
• Experience in content collaboration and governance landscape in which Egnyte competes
• Strong ability to plan and execute on multiple projects simultaneously
• Track record of successfully influencing and collaborating with cross-functional teams
• Bachelor's degree in marketing, business, technology, or relevant field of study. Industry technical certifications and/or an MBA are desirable

What the job involves

• The Product Marketing team serves as a central hub, converting the latest features and solutions from the product development team into tangible benefits and results for our customers
• It formulates messaging, introduces products/features, provides training to empower sales, and facilitates the integration of market feedback into the product development process
• These efforts contribute to Egnyte's ability to uphold its position as an agile thought leader in the market
• Become an expert on Egnyte’s product/solution capabilities and competitive landscape to develop a strong Financial Services narrative
• Partner with the Financial Services SME’s & Sales Team by equipping them to discuss products and solutions with customers, as well as develop and deliver industry relevant sales plays
• Lead creation of thought-leading Financial Services industry marketing materials and content across digital and print communications such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement and trade show/event material
• Manage and execute the strategy and integrated marketing campaigns for Financial Services to optimize reach, customer acquisition, and retention
• Create effective materials and collaborate closely with cross-functional stakeholders
• You will own the plan for solution launches including internal and external market communications throughout the Egnyte for Financial Services platform lifecycle. You will need the ability to grasp and translate technical capabilities into business benefits and develop product positioning, buyer journey mapping, messaging and content that resonates with industry-specific customers along each stage of the buying process
• Comfortable leveraging AI across research, content, and analysis workflows, with the instinct to refine outputs into messaging that resonates on a human level
• This position will report directly to the Senior Director of Industry Marketing

Benefits

• Company equity depending on role and level
• Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
• Paid holidays and sick time
• 401(k) Retirement Plan (Traditional and Roth)
• Health Savings Account (HSA) and Employee Assistance Program (EAP)
• Paid Maternal, Paternal, and Adoption Leave to help you grow your family
• Modern and collaborative offices
• Gym, cell phone, and internet reimbursement
• Free well-being apps such as Calm, Ginger, and Spring Health for Guardian are offered
• Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
• Your own Egnyte account with lifetime access