Product Marketing Specialist

Who are we?

At DELECTATECH, we are a Barcelona-born startup that monitors and analyses millions of data points from every type of Food Service establishment (bars, restaurants, cafés, etc.) worldwide.

After years of research, we have built our own internationally recognised AI engine, which can analyse any Food Service establishment at an unprecedented level of detail. We offer all this technology to our clients through Food Radar, the SaaS that enables global leaders in HORECA manufacturing and distribution to analyse their real market in seconds, segment with maximum precision and prioritise the establishments with the highest sales potential.

The company has received several awards for innovation and has been recognised for its contribution to applying AI in the Food Service sector. In addition, thanks to its latest advances in Generative AI, the company has been selected for Microsoft’s global acceleration programme.

What are we looking for?

We are looking for a Product Marketing Specialist to join our Marketing team, within the Revenue area, and become the person who knows our customers, our competitors and the markets we operate in better than anyone.

With a well-established position in Spain and an expansion already underway in Europe and LATAM, we are entering a stage where understanding each market is key. Your mission will be to research in depth who we sell to, what they need and which alternatives they compare us with, and to turn those findings into value propositions, positioning, messaging and recommendations that guide our launches and our entry into new markets. We are not looking for someone to produce content or campaigns, but for the person who defines the insights and arguments behind them. Production is mainly handled by our Growth team and external collaborators.

This role is for someone with B2B Product Marketing experience, sharp analytical judgement and the autonomy to take a piece of research from start to finish and stand behind their recommendations. Here, we research to decide, not for the sake of researching. The expected start date is Q1 2027.

Your day-to-day

• You will research our ideal customer profiles (ICP) and B2B buyer personas: their pain points, what drives them to buy, how they make decisions and which alternatives they consider. You will combine interviews, internal data and market analysis by solution, segment and country.

• You will design interviews with customers and prospects, analyse feedback from Sales and Customer Success, and compare our competitors on pricing, packaging, features and positioning to identify real differentiators and risks.

• You will build use case maps and define clear, differentiated value propositions, translating them into specific positioning and messaging for each buyer, solution and market.

• You will research perceived value, willingness to pay and commercial friction to provide pricing and packaging hypotheses and recommendations to Marketing, Revenue and Product.

• Together with Growth, Sales, Product and our LATAM team, you will define the Product Marketing approach for our launches and for entering new markets in Europe and LATAM: who we target, how we position ourselves, with which messages and how we will measure results.

• You will identify the insights and narratives that should feed reports, webinars, use cases, sales pitches and battlecards, and prepare the briefs so Growth and external collaborators can produce them.

• You will review the results of each launch and campaign with the teams involved, test value hypotheses and objections, and propose adjustments.

• Over time, you will build a repeatable market intelligence system and take on more ownership of the value proposition and positioning of our solutions.

What we are looking for in you

• At least 3 years of experience in B2B marketing, ideally in Product Marketing at a SaaS or tech company.

• Hands-on experience researching B2B customers, decision-makers or competitors, and turning what you learned into conclusions and recommendations that were applied to the business.

• Experience defining value propositions, positioning or messaging, and taking part in product launches, pricing and packaging decisions or go-to-market strategies.

• Spanish at native or bilingual level (C2) and English at C1 level, to research, interview and present recommendations in English. Catalan and other languages such as French, Italian or Portuguese are a plus.

• We value experience in international markets, especially Europe or LATAM. A degree in Business, Marketing, Economics or similar is a plus, and you don’t need to know the Food Service sector.

• We don’t require specific tools: we care more about your methodology, your critical thinking and the results you’ve achieved.

• Availability to work in a hybrid model from our Barcelona office: 3 days in the office and 2 remote.

How we value your way of working

• You ask good questions, form hypotheses and also look for the evidence that contradicts them before making a recommendation.

• You turn an open challenge into a plan, interviews, an analysis and a recommendation, without needing constant supervision.

• You connect what you discover with business decisions and prioritise what really changes the outcome.

• You organise information from many sources, distinguish facts from hypotheses and deliver on your commitments.

• You explain complex ideas clearly and adapt them to each audience, from Sales to leadership.

• You propose, challenge the status quo and defend your recommendations with arguments and respect.

• You have international sensitivity: you don’t extrapolate without evidence, and you adapt your analysis and messaging to each market.

What can Delectatech offer you?

• Fixed salary of €28,000 to €33,000 gross per year.

• Permanent, full-time contract. Flexible working hours and a hybrid model, with the option to take your holidays at any time of the year.

• A role with direct impact: your analysis and recommendations will guide decisions on positioning, pricing and international expansion.

• Real career progression towards Senior Product Marketing Specialist or Product Marketing Manager as our markets and team grow.

• Working at an innovative, multi-award-winning startup with a genuine focus on artificial intelligence and in full international expansion.

• An office in Barcelona with coffee, fruit, snacks and everything you need to make the day-to-day more enjoyable.