Product Specialist

Job Title

Product Specialist

AppSmartz is a product-based company having products used by millions of users worldwide. Users can use this utility product for iOS, Android & Web platforms. There is a team comprising Android developers, iOS developers, Backend/Web developers, Web/App designers, Quality Engineers, and the Marketing team, which is responsible for product development and continuous improvements.

Job Summary

We are seeking a Product Specialist with extensive expertise in app monetization to join our dynamic team. The ideal candidate will have a proven track record in managing and optimizing the lifecycle of mobile apps, from product management and user acquisition to monetization and revenue growth.

Key Responsibilities

Product Management

• Oversee the product roadmap for our suite of apps with over 100 million downloads.
• Ensure the best possible product experience by continuously improving design and user experience (UX).
• Analyze user behavior and product performance data to identify trends and recommend strategic improvements.
• Conduct A/B testing on app stores and leverage analytics tools such as Firebase to improve user engagement, retention, and conversion.

Monetization

• Manage ad mediation platforms such as AdMob and Google Ad Manager to maximize ad yield.
• Optimize ad revenue while maintaining an excellent user experience.
• Implement and optimize ad formats that align seamlessly with the app interface.
• Ensure all ad placements comply with Google Play Store and App Store advertising policies.
• Monitor daily revenue reports, identify anomalies, and implement corrective actions promptly.
• Improve subscription and in-app purchase performance through continuous optimization.

Key Skills

• Strong experience with monetization platforms including AdMob, AdSense, Google Ad Manager, and mediation stacks.
• Hands-on experience managing user acquisition campaigns through Google Ads, Meta Ads, Apple Search Ads, and similar platforms.
• Knowledge of attribution and analytics platforms such as AppsFlyer, Adjust, and Firebase.
• Strong understanding of Google Play Store and Apple App Store policies.
• Experience independently managing global mobile app growth, monetization, and user acquisition.
• Excellent analytical skills with the ability to convert data into actionable business insights.
• Strong written and verbal communication skills.
• 2–4 years of experience in mobile app marketing, product management, and monetization.

Success Metrics

• Growth in app revenue across advertisements, subscriptions, and in-app purchases.
• Improvement in user retention, engagement, and conversion metrics.
• Higher ad fill rate, eCPM, and overall monetization performance.
• Successful execution of A/B tests leading to measurable product improvements.
• Compliance with Play Store and App Store policies without monetization-related violations.

Website

www.appsmartz.com