Product Strategy Analyst

Who you are

• Commercial analytics. You've worked in strategy, analytics, product, finance, or consulting. You understand how to use data to make commercial decisions on revenue, cost, or risk that the business acts on
• Quantitative foundations. You have a STEM background (degree or equivalent) in mathematics, statistics, physics, engineering, or similar. You reason about uncertainty and calibration, grounded in the underlying statistics
• First-principles thinking. You break complex problems into their core parts, decide which to tackle first, and iterate systematically to a solution
• Communication. You write and speak clearly, directly, and concisely. You adapt technical detail to your audience
• AI leverage. You've built AI workflows, or used AI to produce analysis or prototypes beyond what you could deliver alone. You judge when to use it and when not to
• Experimentation. You have designed, run, and interpreted controlled experiments, including A/B tests, to inform product or policy decisions
• Cross-functional delivery. You have worked closely with engineering or data science teams to get analytical insight into production systems
• Customer journey analytics. You have analysed and improved a customer journey, balancing conversion, risk, and long-term value
• Coding abilities. You can code for analysis, automation, or prototypes - whether directly or via AI coding tools like Claude Code

What the job involves

• The New Customers team owns everything from a business's first application to a funded loan: the application flow, the logic that routes each application, the documents we ask customers for, and the models that set loan amounts and pricing
• The team is cross-functional – data scientists, analysts, and software engineers – and sets its own goals and direction. It partners closely with credit risk on the trade-offs behind every lending decision. Knowledge sharing is central to how the team works, supported by regular forums to share findings, and dedicated research and development time
• As the Product Strategy Analyst, you'll run the projects that shape how new businesses join iwoca. You'll steer which experiments the team runs, weighing short-term gains against longer-term bets that compound over time, with customer lifetime value as your key metric
• Judgement and strategy. You'll set iwoca's new-customer lending strategy, weighing trade-offs between speed, friction, risk, and decision accuracy. You'll identify drop-off points and commercial opportunities across the conversion funnel, and propose the initiatives that address them
• Challenge and experimentation. You'll design, run, and interpret controlled experiments on changes to the customer journey and new loan features. You'll apply statistical thinking so decisions rest on evidence
• Autonomy and growth. You'll manage analytical and strategic projects end-to-end, sharing findings and recommendations directly with senior leadership. You'll partner with the Team Lead to shape the team's long-term roadmap, with the expectation of growing into a Team Lead role yourself

Benefits

• Work where you work best: Twice a year we rent houses in places like Sicily and the French Alps where each team can work together for a week poolside. We champion flexible working in all our teams
• Invest in iwoca: We want people to be invested in iwoca's success so after six months you'll be awarded share options
• Keep yourself healthy: We offer comprehensive health insurance and cash plans. You'll also get gym discounts and we host yoga classes in the office every week
• Start (and end) your day right: Each floor of iwoca HQ has a fully stocked fridge for breakfast and every Friday we unwind with beers and wine
• Life-work balance: We know your life outside of work comes first. We offer enhanced maternity and paternity leave for new parents plus a nursery benefit. We also have unlimited unpaid leave
• Learning and development: Whether you want to learn to code, experiment with motion design, or beat cognitive biases, you'll have time and budget to invest in your professional development