Professional Audio Market Development Specialist

Key Mission:

To support the growth of Professional Audio business across the Middle East and Africa through channel development, market analysis, and product marketing activities. Working closely with distributors and industry partners, the successful candidate will help identify market opportunities, strengthen channel capabilities, support market expansion initiatives, and contribute to sustainable

business growth.

Job Description:

1. Market Analysis & Business Support

• Analyze market trends, customer requirements, competitive activities, and sales performance.

• Provide actionable market insights and recommendations to support business decisions and market development initiatives.

• Manage forecasting, PSI (Purchase, Sales & Inventory), and inventory planning activities.

• Prepare regular business reports, market analysis, and performance reviews.

  2. Channel Development & Partner Management

• Build and maintain relationships with distributors, consultants, contractors, rental companies, event

production companies, and key industry stakeholders.

• Support channel partners in expanding market coverage, developing new opportunities, and securing strategic projects.

• Conduct regular business reviews and monitor partner performance.

• Identify, appoint, and develop distributors, channel partners, and system integrators.

  3. Product Marketing & Market Activation

• Plan and execute product launches, marketing campaigns, and promotional activities.

• Develop sales tools, marketing materials, and business support resources.

• Coordinate exhibitions, roadshows, customer events, and demonstration activities.

• Support channel partners in local marketing initiatives and demand generation activities.

• To support the growth of Professional Audio business across the Middle East and Africa through channel development, market analysis, and product marketing activities.

• Working closely with distributors and industry partners, the successful candidate will help identify market opportunities, strengthen channel capabilities, support market expansion initiatives, and contribute to sustainable business growth.

Job Description:

1. Market Analysis & Business Support

• Analyze market trends, customer requirements, competitive activities, and sales performance.

• Provide actionable market insights and recommendations to support business decisions and market development initiatives.

• Manage forecasting, PSI (Purchase, Sales & Inventory), and inventory planning activities.

• Prepare regular business reports, market analysis, and performance reviews.

  2. Channel Development & Partner Management

• Build and maintain relationships with distributors, consultants, contractors, rental companies, event

production companies, and key industry stakeholders.

• Support channel partners in expanding market coverage, developing new opportunities, and securing strategic projects.

• Conduct regular business reviews and monitor partner performance.

• Identify, appoint, and develop distributors, channel partners, and system integrators.

  3. Product Marketing & Market Activation

• Plan and execute product launches, marketing campaigns, and promotional activities.

• Develop sales tools, marketing materials, and business support resources.

• Coordinate exhibitions, roadshows, customer events, and demonstration activities.

• Support channel partners in local marketing initiatives and demand generation activities.

Desired Candidate Profile

• 5+ years of experience in B2B channel management, market development, business development, or product marketing.

• Experience in Professional Audio, AV, Broadcast, Lighting, ICT, or related industries.

• Experience identifying, appointing, and developing distributors, channel partners, and/or system

  integrators.

• Experience working with consultants, contractors, system integrators, rental companies, event production companies, or other project-based business channels.

• Experience analyzing market trends, business performance, and competitive activities.

Skills

• Strong communication, presentation, and stakeholder management skills.
• Strong analytical skills with the ability to translate market and business data into actionable insights and reports.
• Strong reporting and business planning capabilities.
• Fluent English, both written and spoken.
• Good understanding of B2B channel business and partner management.
• Willingness to travel internationally as business requirements arise.

Nice to Have

• Experience managing distributors across multiple countries or regions.
• Experience with CRM, sales planning, forecasting, or inventory management.
• Arabic language capability.
• Experience supporting exhibitions, customer events, and marketing campaigns.
• Background in live sound, event production, rental business, or music-related industries.
• Experience supporting large-scale projects through distributors, consultants, contractors, or system integrators.
• Experience in project-based solution sales and complex stakeholder management.
• Understanding of indirect sales models and major project development processes.