Program Manager - Hits

What Do We Do ShopDeck helps e-commerce merchants set up and manage their D2C storefront

“profitably”.

Proposition For Merchants D2C selling made as easy as selling on e-com marketplaces

Why build this?

• India’s D2C wave has been limited to venture-funded D2C brands today
• The art of selling on your own website is not democratised. There are

~500k-1M sellers who can sell D2C but can at best sell on marketplaces

• Philosophically - we feel brand owners should spend most of their time on the

product and not on channel optimization

• Shopify / Status-quo software solve for work-flow management of storefront

but don’t do enough on “helping” merchants sell well!

Our proposition We have a software + services proposition for the merchant with the goal of

optimising for the merchant's profitability.

Role Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront,Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:

• Marketing manager (“top of the funnel”)
• Category manager (“products/merchandising”)
• Product manager (“website/app metrics”)
• Ops manager (“shipping metrics”)

Our services layer measures metrics across all these buckets to optimise and take

appropriate actions for merchant’s profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what

merchants expect from a storefront software.

Founders

• Rishabh Verma
• Harmin Shah

Our Investors Role Charter: Program Manager (Hits & Category) As a Program Manager, you will lead strategic business programs that drive

operational excellence, business growth, and cross-functional execution. You will be

responsible for planning, managing, and delivering high-impact initiatives while

collaborating with multiple stakeholders across Product, Business, Operations,

Marketing, and Technology teams. This role requires strong program management

Capabilities, Structured Problem-solving, And Leadership Skills To Ensure Successful execution of key organizational priorities.

What You'll Do (Key Responsibilities)

• Own end-to-end execution of strategic business programs, ensuring timely

delivery against defined objectives and business outcomes.

• Define project plans, timelines, milestones, dependencies, and risk mitigation

strategies while ensuring seamless execution.

• Collaborate with cross-functional stakeholders including Product,

Engineering, Operations, Sales, Marketing, and Leadership to drive alignment

and execution.

• Track program KPIs, identify execution gaps, and proactively resolve

bottlenecks using data-driven decision-making.

• Build governance frameworks, conduct regular program reviews, and provide

leadership with timely updates on progress, risks, and action plans.

• Lead and mentor a team, ensuring accountability, performance, and

continuous development.

• Drive process improvement initiatives to enhance operational efficiency,

scalability, and business performance.

• Influence stakeholders across different functions and ensure alignment

toward common business objectives.

Experience & Background

• 3+ years of overall professional experience.
• 1+ year of mandatory experience as a Business Analyst [Adv SQL,

Automation]

• Experience in Program Management / Project Management / Strategy &

Operations.

• 1+ year of team handling experience.
• Bachelor’s from Tier 1 institute (IIT/ NIT/ BITS etc.).
• Strong knowledge of Program Management, project planning, and

execution.

• Proven experience managing cross-functional projects and stakeholders.
• Excellent analytical, communication, and problem-solving skills.
• High ownership with the ability to drive initiatives end-to-end.

Skills & Mindset

• Program Management Excellence – Strong expertise in planning, execution,

governance, risk management, and stakeholder communication.

• Strategic Thinking – Ability to translate business goals into structured

execution plans and measurable outcomes.

• Analytical Problem Solving – Uses data, dashboards, Excel/SQL, and

structured thinking to identify issues and recommend scalable solutions.

• Cross-functional Collaboration – Effectively partners with Product,

Engineering, Operations, Marketing, and Business teams to achieve shared

goals.

• Leadership & Team Management – Leads, mentors, and develops

high-performing teams while driving accountability and ownership.

• Execution Excellence – Demonstrates strong ownership, prioritization, and

the ability to deliver multiple initiatives in a fast-paced environment.

• Communication & Stakeholder Management – Communicates effectively

with senior leadership and aligns stakeholders across functions.

At ShopDeck, You’ll

• Impact Lives: Help hundreds of sellers grow their brands online
• Innovate Fearlessly: Experiment, learn, and push boundaries.
• Thrive Together: Work with diverse, driven minds in a culture of care and boldness.