Program Manager (Video)

Seeking an experienced Video Program Manager to lead a B2B YouTube channel and video content strategy focused on audience growth, engagement, demand generation, and brand awareness. This role owns channel operations, video program management, performance reporting, SEO/GEO optimization, community engagement, and cross-functional collaboration.

Key Responsibilities:

• Manage and optimize a corporate YouTube channel, driving audience growth, engagement, and discoverability.
• Lead video programs from concept through publishing, including content planning, production coordination, approvals, and performance analysis.
• Optimize video metadata, playlists, transcripts, thumbnails, and channel structure using SEO, AEO, and GEO best practices.
• Monitor channel performance and provide actionable recommendations based on analytics and audience insights.
• Manage community engagement, including comment moderation and audience interactions.
• Partner with marketing, communications, creative, product, and agency teams to develop and distribute video content.
• Maintain editorial calendars and oversee content publishing workflows.
• Identify emerging platform trends, content opportunities, and audience engagement strategies.
• Support content distribution across owned, earned, and paid channels.

Qualifications:

• 7+ years of experience managing YouTube channels, video content programs, or digital media initiatives.
• Experience developing content for B2B technology, software, or enterprise-focused audiences.
• Strong knowledge of YouTube Studio, YouTube Analytics, SEO, AEO, and GEO best practices.
• Proven ability to manage multiple projects and stakeholders in a fast-paced environment.
• Experience with content performance analysis and data-driven decision-making.
• Strong communication, program management, and organizational skills.
• Understanding of content discoverability across traditional search engines and AI-powered search platforms.

Preferred Experience:

• Background in enterprise software, technology, or other regulated industries.
• Familiarity with SEO and analytics tools such as Google Search Console, Semrush, BrightEdge, or similar platforms.
• Experience working with legal, compliance, and brand review processes.
• Knowledge of video production and editing tools such as Adobe Premiere Pro, After Effects, Canva, or similar platforms.

If this sounds like you or someone in your network, please apply now!

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act

• Los Angeles City Fair Chance Ordinance

• Los Angeles County Fair Chance Ordinance for Employers

• San Francisco Fair Chance Ordinance