Programmatic Associate

Programmatic Associate

Location: Bangalore, India

Position Scope:

Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels. The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign management, including trafficking, optimization, and campaign reporting. As a valued member of the division, you will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The ideal candidate will have a thorough understanding of programmatic display and video campaign management. Candidates with similar marketing experience.

Key Responsibilities:

• Manage large cross-channel media budgets across display channels and aim to maximize ROI on performanceoriented campaigns.
• Work closely with US account management teams to ensure accuracy in set up, strategy and execution for new launches.
• Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and optimization.
• Work with the account management team to deliver reporting and campaign updates as needed.
• Must be willing to work during US Eastern Standard Time hours.

Requirements:

• 2+ years of experience managing performance campaigns on display inventory
• Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
• Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
• Deep knowledge of the programmatic ecosystem
• Demonstrated analytical ability
• Fluent English