Programmatic Campaign Manager

Who you are

• This role is ideal for a programmatic expert who thrives at the intersection of strategy, execution, and client partnership
• 2-3+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment
• Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization
• Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation
• Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes
• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar)
• Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights for clients and stakeholders
• Ability to collaborate effectively across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs
• A curious, growth-oriented mindset and interest in evolving B2B ad tech, data privacy, and audience intelligence trends
• Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus
• Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

What the job involves

• We are looking for a Programmatic Manager (B2B) to help lead and scale Wpromote’s growing B2B Programmatic practice
• Reporting to the Director, Programmatic B2B, this role will oversee day-to-day campaign operations across a portfolio of clients while driving campaign excellence, operational best practices, and strategic growth
• You’ll play a key role in onboarding new advertisers, supporting client relationships, contributing programmatic expertise to new business opportunities, and helping shape best-in-class approaches for B2B audience targeting, buying cycles, and multi-stakeholder decision journeys
• As an individual contributor, you’ll collaborate closely with internal teams, agency partners, and clients to deliver high-performing campaigns while serving as a subject matter expert in audience strategy, inventory planning, optimization, and emerging ad tech solutions
• In addition to ensuring successful campaign delivery, you’ll help educate clients and colleagues, share industry knowledge, and contribute to the continued evolution of Wpromote’s programmatic capabilities
• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity
• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI)
• Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs
• Contributing to the development and evolution of best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution
• Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities and evaluate emerging solutions
• Supporting new business efforts by contributing programmatic insights, recommendations, pricing considerations, and case studies that demonstrate B2B growth outcomes
• Partnering closely with paid social, search, and content teams to help create cohesive, full-funnel demand generation programs
• Sharing insights on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers with both internal teams and clients
• Maintaining financial discipline through accurate budgeting, pacing, forecasting, and performance reporting for client accounts
• Resolving performance, strategy, or client relationship challenges by providing practical, data-driven recommendations and solutions
• Representing the agency professionally in client meetings, partner conversations, and industry events while continuing to build expertise within the B2B programmatic space

Benefits

• Unlimited PTO
• Half-day Fridays every Friday
• 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
• 401(k) with company matching
• Free, confidential Employee Assistance Program
• Free weekly virtual workout classes
• 100% paid parental leave policy for birth, adoption, and foster placement
• Medical and dependent care FSAs
• Wprotege mentorship program
• LinkedIn learning and access to internal training and development
• Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
• Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards