Programmatic Campaign Manager

About us

TDCX's vision is to be the preferred partner to high growth organizations and high performing individuals. Focusing on high end, high touch, and complex contact center applications and bringing solid sales and customer service expertise servicing some of the world's most valuable brands in the travel, luxury, finance, IT, and telecommunication sectors. TDCX specializes in generating high sales growth, improving call center performance, and profit generating customer service. They offer outsourced solutions as much as in-sourced, co-sourced, or consulting to help drive improvements.

About the role

As a Programmatic Campaign Manager, you will manage digital advertising campaigns from setup to optimization and performance reporting. You will analyze campaign data, recommend optimization strategies, and coordinate with clients and internal sales teams to support campaign performance and account objectives.

Key responsibilities

• Set up programmatic advertising campaigns, including campaign creation, Mobile Measurement Partner (MMP) integration, creative uploads, targeting configurations, and other operations based on client requests and established guidelines
• Manage active campaigns by updating creatives, modifying campaign settings, optimizing performance, and executing A/B tests
• Monitor campaign performance daily, analyze key metrics, and identify trends and optimization opportunities
• Pull campaign data, configure or update reporting metrics, and generate customized reports using Excel, Google Workspace, and data analytics tools
• Prepare charts, tables, and presentation materials for Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs)
• Organize placement data and recommend stage-by-stage placement strategies and account optimization opportunities in collaboration with the client sales team
• Respond to client inquiries regarding advertising products, accounts, and campaign performance through Slack, Zendesk, WeChat, and other designated communication channels
• Coordinate with clients and internal stakeholders to address campaign requests and ensure timely execution
• Identify campaign performance issues, investigate discrepancies, and recommend appropriate corrective actions
• Maintain accurate campaign data, reports, and documentation in accordance with operational guidelines and client requirements

About you

• Minimum educational requirement is Senior High School graduate or equivalent
• 2–3 years of experience in performance marketing, mobile app advertising, or advertising services; relevant internship or graduate experience will also be considered
• At least 1 year of experience using online advertising platforms such as Google Ads or Meta Ads
• Excellent English communication and customer service skills, with proficiency at CEFR Level C1 or higher (spoken, written, and reading)
• Working knowledge of mobile advertising platforms, programmatic advertising, and campaign management
• Understanding of advertising metrics and terminology, including impressions, clicks, CPM, CPI, and ROAS
• Familiarity with mobile advertising ecosystems, including Demand-Side Platforms (DSPs), Mobile Measurement Partners (MMPs), and ad exchanges
• Strong analytical skills to interpret campaign data and recommend performance optimization strategies
• Proficiency in Microsoft Office, particularly Excel, and Google Workspace applications
• Strong interpersonal, relationship-building, and stakeholder management skills