Programmatic Group Business Manager

Across 2GB, 3AW, 4BC & 6PR, Tapt Media has some of the highest profile personalities in Australia. Tapt Media’s live and local audio content has never been more effective, whether it’s tuning into our live talk radio stations, digitally streaming on your own device, or listening to one of our specialist podcasts. Our powerful and agile audio platforms foster an interactive relationship with our audiences-acting as a direct line into the moods, opinions and thoughts of diverse Australian communities. If Australia’s talking about it, we’re talking about it. As well as catch up podcasts, Tapt Media Audio’s Podcast Network consists of a slate of Original podcasts across News, Business & Finance, Sport, Lifestyle & Entertainment.Tapt Media is a newly branded business previously branded as Nine Radio and owned by the Nine Network.The Laundy family business has acquired Tapt Media with completion set for the start of May.

We are looking for a highly connected and strategic Group Business Manager - Programmatic to join the Tapt Media Digital Sales team in Sydney.  In this senior commercial role, you will be the driving force behind our programmatic revenue across Tapt Media’s premium live radio streaming and digital podcast assets. You will leverage your extensive network across Holdco agencies, Independent agencies (Indies), and Ad Tech partners to champion the value of programmatic audio.

As a key stakeholder in our rapidly growing digital audio business, you will lead high-level ad tech conversations, deliver highly strategic brief responses, and negotiate major Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals. You will also be supported by a terrific team, allowing you to focus on brief responses, strategy, revenue growth, and market engagement.

Day to day you will:

• Drive Revenue & Strategy: Spearhead programmatic revenue across your Sydney client patch through strategic brief responses, proactive opportunity pitching, and intelligent cross-selling/up-selling of Tapt Media’s digital audio assets.
• Elevate Market Relationships: Build, maintain, and leverage deep, senior-level relationships across Agency Trading Desks, Holdco Agencies, Indie Agencies, and key Ad Tech partners/DSPs. You will be the powerful face of the Tapt Media programmatic brand in the market.
• Lead Deal Negotiations: Drive high-level campaign and deal negotiations to secure upfront investments, ensuring efficient programmatic buying, optimal yield management, and exceptional customer satisfaction.
• Ad Tech Leadership: Act as the subject matter expert internally and externally on the programmatic audio ecosystem, leading technical conversations and identifying new commercial opportunities within our audio tech stack.
• Team Collaboration & Mentorship: Work seamlessly with the broader Audio sales team to integrate programmatic solutions into broader cross-media pitches. You will also direct and mentor your Programmatic Coordinator to ensure flawless campaign delivery, performance monitoring, and reporting.
• Performance Oversight: Oversee campaign delivery against client goals, utilizing high-level performance analysis provided by your coordinator to provide strategic optimizations and actionable insights to senior agency partners.

Desired Skills and Experience

• Experience: 5+ years of sales or commercial trading experience within the digital media, ad tech, or programmatic ecosystem. Prior experience in digital audio is highly advantageous but not strictly required.
• Industry Network: An established, formidable network of contacts across Sydney’s Holdco and Independent media agencies, Agency Trading Desks, and programmatic buyers.
• Technical Acumen: Deep understanding of the programmatic landscape, including DSPs, SSPs, Deal IDs, and yield optimization strategies.
• Commercial Drive: A proven track record of meeting and exceeding revenue targets, with exceptional negotiation and strategic pitching skills.
• Leadership Qualities: Experience delegating to and mentoring junior team members while fostering a positive, high-performance team environment.
• Communication: Outstanding written and verbal skills, with the gravitas to present confidently to senior internal and external stakeholders, translating complex ad tech concepts into clear commercial benefits.
• Organization: Highly organized and efficient planner, capable of managing multiple high-tier projects and priorities in a fast-paced media environment.