Programmatic Manager

The Programmatic Manager is responsible for planning, executing, optimizing, and analyzing programmatic advertising campaigns to achieve business and marketing objectives. This role requires strong expertise in digital media buying, audience targeting, data analysis, and ad technology platforms to maximize campaign performance and ROI.

Responsibilities

• Develop and execute programmatic media strategies aligned with business and campaign objectives.
• Manage and optimize campaigns across Demand-Side Platforms (DSPs) such as Google DV360, The Trade Desk, and other programmatic buying platforms.
• Implement audience targeting strategies including retargeting, behavioral, demographic, geographic, and contextual targeting.
• Monitor and optimize campaign performance against key metrics such as CPM, CTR, CPC, CPA, ROAS, and conversion rate.
• Analyze campaign data and provide actionable insights and recommendations to improve performance.
• Work closely with Media Planning, Digital Marketing, Creative, Analytics, and Client Service teams to ensure campaign success.
• Manage media budgets effectively and ensure efficient allocation of spend.
• Prepare and present campaign performance reports to stakeholders, clients, and management.
• Stay current with industry trends, emerging ad technologies, privacy regulations, and changes in the digital advertising ecosystem.
• Build and maintain relationships with publishers, technology partners, and third-party vendors.
• Ensure compliance with brand safety, viewability, and ad fraud prevention best practices.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Minimum 3-5 years of experience in Programmatic Advertising, Digital Media Buying, or Performance Marketing.
• Strong understanding of the programmatic ecosystem, including DSPs, SSPs, Ad Exchanges, DMPs/CDPs, and Ad Servers.
• Hands-on experience with platforms such as Google DV360, Campaign Manager 360, The Trade Desk, Xandr, or equivalent solutions.
• Strong analytical skills with proficiency in Microsoft Excel, Google Analytics, Looker Studio, or similar reporting tools.
• Solid understanding of digital marketing principles, attribution models, audience segmentation, and measurement frameworks.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.