Programmatic Manager

Ethinos Digital Marketing Agency is looking for a Manager – Programmatic Advertising to lead the planning, execution, and optimization of programmatic campaigns across multiple platforms. The ideal candidate will have strong expertise in media planning, campaign strategy, performance analysis, and client communication, along with the ability to lead a team and drive campaign performance in line with business objectives.

Location: Andheri East, Mumbai

Work Mode: Work-From-Office | Mon to Fri

Timings: 10 AM to 7 PM

Key Responsibilities

• Media Planning & Strategy: Develop comprehensive media plans aligned with client objectives, target audiences, budgets, and campaign KPIs.
• Campaign Management: Plan, execute, and manage programmatic campaigns across platforms such as Google Ads, Display & Video 360 (DV360), Meta Ads, and other relevant advertising platforms.
• Team Leadership: Lead and mentor team members, allocate tasks, monitor deliverables, and ensure timely execution of campaigns.
• Campaign Optimization: Monitor campaign performance and optimize budgets, bids, audience targeting, placements, and creatives to improve campaign efficiency and ROI.
• Client Communication: Act as a key point of contact for clients, understand their business requirements, present media plans and performance reports, and provide strategic recommendations.
• Performance Reporting: Analyze campaign data, prepare reports, identify trends, and translate insights into actionable optimization strategies.
• Cross-functional Collaboration: Work closely with client servicing, creative, analytics, and other internal teams to ensure campaign alignment and smooth execution.
• Budget & KPI Management: Oversee campaign budgets, pacing, forecasts, and delivery against agreed performance metrics.
• Industry Knowledge: Stay updated on programmatic advertising trends, platform developments, audience targeting capabilities, and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum 4 years of experience in programmatic advertising, digital media, or paid media campaign management.
• Hands-on experience with Google Ads, Display & Video 360 (DV360), Meta Ads, and other relevant programmatic platforms.
• Strong understanding of media planning, audience segmentation, bidding strategies, campaign optimization, and performance measurement.
• Proven ability to lead a team, manage multiple campaigns, and drive timely execution.
• Excellent client-facing communication, presentation, and stakeholder management skills.
• Strong analytical and problem-solving abilities, with proficiency in campaign reporting and performance analysis.
• Ability to manage budgets, prioritize tasks, and work effectively in a fast-paced agency environment.

Preferred Skills

• Experience managing multiple client accounts in a digital marketing agency.
• Ability to develop data-driven media strategies and present recommendations to clients.
• Experience mentoring team members and ensuring quality control across campaign deliverables.