Project Manager (Business Development)

About Firefly Group:

Firefly Group (formerly JYT eCommerce) is a multi-brand food & beverage incubator building and scaling leading Thai and Southeast Asian F&B concepts — including HAAB (Thai Egg Cake), YogurBara (Korean Yogurt), Layers (Cheesecake), Haroy (Hat-Yai Fried Chicken), and Sushi Pop (Sushi Push Pop). We operate with a data-driven, centralized production model and grow through flagship stores, pop-ups, and franchise formats across Thailand, Malaysia, and beyond.
Position: Project Manager

Type of Employment: Full-time

Location: Dragon Town, Pathum Wan, Bangkok

Working Time: Mon - Fri, 10.00-19.00 (Negotiable)

Job Purpose:

Drive business growth and operational excellence by managing end-to-end Business Development, Franchise, International Expansion, and Operations & Process Improvement projects.

This role is responsible for developing and managing franchise partnerships, executing international market expansion with local partners, driving strategic BD initiatives, and identifying opportunities to improve operational efficiency and cross-functional processes across the organization.

The role works closely with internal teams and external partners to ensure scalable operations, effective execution, and consistent brand standards as the business grows.

Key Responsibilities:

International Market Expansion & Partner Management

• Lead and implement market expansion strategies with local partners in target international markets.
• Coordinate communication and operational workflows between the Thailand team and overseas partners to ensure smooth knowledge transfer and execution.
• Serve as the primary point of contact for international partners, fostering strong relationships, resolving operational challenges, and facilitating open communication.
• Support partners in store setup, operational readiness, supply chain coordination, training, and brand implementation.
• Track local market performance and regularly present insights, operational challenges, and growth opportunities to executive leadership.

Franchise Project Management & Partner Relations

• Manage end-to-end franchise projects, including initial discussions, partner screening, business evaluation, negotiations, onboarding, and store launch.
• Coordinate with internal teams including Operations, Marketing, Production, Supply Chain, Finance, and Legal to ensure successful franchise execution.
• Oversee the setup and launch process for new franchise stores, ensuring timeline adherence, brand alignment, and compliance with applicable requirements.
• Conduct periodic store visits and quality audits to ensure compliance with brand identity, product quality, operational procedures, and service standards.
• Maintain strong relationships with franchise partners and proactively identify operational issues and opportunities for business improvement.

Performance Monitoring & Market Adaptation

• Monitor key performance indicators (KPIs), sales performance, operational metrics, and customer feedback across international and franchise units.
• Analyze business and operational performance to identify key issues, improvement opportunities, and potential growth initiatives.
• Gather consumer insights and market trends and collaborate with Brand and Operations teams on adapting marketing strategies, products, and operating models without compromising core brand identity.
• Prepare regular performance updates and recommendations for management and relevant stakeholders.

Operations & Process Improvement

• Identify operational bottlenecks, inefficiencies, and recurring issues across stores, central functions, and cross-functional workflows.
• Lead process improvement projects to improve operational efficiency, productivity, service quality, cost effectiveness, and scalability.
• Review and redesign workflows, SOPs, responsibilities, approval processes, and coordination mechanisms where needed.
• Work closely with relevant departments to standardize processes and develop scalable operating systems that support business expansion.
• Develop and track operational KPIs and improvement initiatives to ensure measurable results.
• Support the implementation of new tools, systems, or operational frameworks that improve visibility, control, and execution.
• Facilitate cross-functional problem solving and ensure agreed improvement initiatives are implemented and followed through.
• Document best practices and translate successful processes into standardized operating guidelines for future stores, franchises, and international markets.

Special & Ad-hoc Business Projects

• Manage and execute special business development, operational improvement, and strategic projects as assigned by management.
• Conduct business analysis, feasibility assessments, and market research to support new initiatives and management decision-making.
• Coordinate cross-functional project teams and ensure projects are delivered according to agreed objectives and timelines.

Qualifications:

• Bachelor’s degree or higher in Business Administration, Marketing, International Business, Operations Management, Industrial Engineering, or a related field.
• 2–5+ years of experience in Project Management, Business Development, Operations, Process Improvement; F&B or Retail experience is preferred.
• Strong project management and problem-solving skills, with the ability to manage multiple cross-functional projects simultaneously.
• Strong analytical mindset and ability to translate business or operational issues into actionable improvement plans.
• Strong negotiation, interpersonal, and stakeholder management skills.
• Comfortable working across multiple functions and coordinating with both internal teams and external business partners.
• Excellent command of spoken and written English, particularly for international partner communication.
• Proficiency in Excel / Google Sheets and ability to analyze operational and business performance data.
• Flexibility to travel locally or internationally as required for project execution.