Project Marketing Manager

About the role

The Project Marketing Manager is responsible for leading complex marketing projects from initial business request through strategy, planning, execution, launch, and performance review. The role acts as the central connection between regional stakeholders, global marketing leadership, Creative, Content, Design, Video, Advertising, PR, ORM, Events, Operations, Web, App, Product, Compliance, and external agencies.

Key responsibilities

• Lead the development of integrated marketing plans for products, campaigns, promotions, partnerships, events, educational initiatives, and reputation programs
• Translate business objectives into clear marketing campaign strategies, target audiences, messages, channels, deliverables, timelines, and success measures
• Develop complete campaign concepts in collaboration with Creative Managers and relevant stakeholders
• Determine the appropriate regional approach based on market needs, audience behavior, business priorities, and available resources
• Manage projects from briefing and planning through production, launch, monitoring, and final reporting
• Establish project timelines, milestones, dependencies, owners, and approval stages
• Monitor progress across teams and follow up on delays, risks, missing information, and unresolved decisions
• Act as the primary link between stakeholders requesting the project and the teams responsible for execution
• Ensure that all teams work from the same approved strategy, brief, timeline, and campaign direction
• Identify conflicting feedback or priorities and drive stakeholders toward a clear decision

About you

• Significant senior-level experience in project marketing, integrated marketing, campaign management, or regional marketing
• Proven experience managing complex projects involving multiple departments, markets, and stakeholders
• Strong understanding of campaign strategy, creative production, digital marketing, social media, advertising, PR, events, and customer communication
• Excellent planning, prioritization, problem-solving, and stakeholder management skills
• Ability to turn broad business requests into structured, executable marketing plans
• Confidence in challenging unclear requirements and driving senior stakeholders toward decisions
• Experience using project management and ticketing systems such as Jira
• Strong understanding of localization and multi-market campaign execution
• Ability to operate effectively under pressure while managing several high-priority projects
• Experience within financial services, fintech, trading, or another regulated industry is an advantage
• Fluent in English and Thai (Thai citizen)