Project Sales/Non trade/Institutional Sales

Role & responsibilities :

Responsible for driving cement sales across the assigned territory and adjoining markets by developing business with institutional customers, infrastructure projects, EPC contractors, industrial customers, government agencies, ready-mix concrete (RMC) plants, and large builders.

The role focuses on maximizing sales volumes, improving realization, expanding market share, ensuring timely collections, and delivering superior customer service while building and maintaining strong relationships with key customers and stakeholders.

• Drive achievement of monthly, quarterly, and annual sales volume and revenue targets.

• Identify and convert new business opportunities in infrastructure, industrial, commercial, and residential construction projects.

• Develop a robust pipeline of institutional customers, including EPC contractors, real estate developers, government departments, PSUs, RMC manufacturers, and large construction companies.

• Prepare territory business plans and customer acquisition strategies aligned with company objectives.

• Track upcoming and ongoing construction projects across Raigarh, Korba, Bilaspur, Janjgir-Champa, Jashpur, and adjoining industrial belts.

• Build strong relationships with project owners, consultants, architects, structural engineers, procurement heads, and site teams.

• Conduct regular site visits to influence product specifications and secure orders during the planning and execution stages.

• Manage key institutional accounts to maximize repeat business and long-term partnerships.

• Negotiate pricing, commercial terms, and contracts within the approved pricing framework.

• Ensure profitable sales through effective realization management.

• Distributor & Supply Chain Coordination

Desired Skills

• Institutional Sales
• Project Sales
• B2B Business Development
• Key Account Management
• Commercial Negotiation
• Territory Management
• Sales Forecasting
• Market Intelligence
• CRM Management
• Receivables Management
• Excellent communication and stakeholder management skills