PUBLIC INFORMATION DIRECTOR 3

Salary

$5,375.00 - $10,546.00 Monthly

Location

Baton Rouge, LA

Job Type

Classified

Job Number

420-226112-LSD

Department

DPS-Office of Motor Vehicles

Opening Date

09/18/2026

Closing Date

9/23/2026 11:59 PM Central

About this Job

The Public Information Director serves as the strategic voice, media bridge, and chief storyteller for the Office of Motor Vehicles (OMV). Far from a traditional desk job, this leadership position is dedicated to reshaping public perception and modernizing how millions of residents interact with essential our government services. Operating at the intersection of media relations, digital marketing, crisis management, and executive communications, the Pubic Information Director ensures transparent, clear, and proactive engagement across every platform.

AN IDEAL CANDIDATE SHOULD POSSESS THE FOLLOWING COMPETENCIES:

Core Competencies:

Communicating Effectively: The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.

Managing Programs: The ability to plan, execute, monitor, and evaluate programs to achieve strategic objectives and long-term outcomes

Thinking Critically: The ability to analyze information objectively, identify connections across sources, and form logical, well supported conclusions

Preferred Competencies:

Championing Continuous Improvement: The ability to promote and implement ongoing enhancements in processes, products, services, or organizational culture

Displaying Professionalism: The ability to uphold workplace standards through consistent conduct, responsible communication, and consideration for others

Focusing on Customers: The ability to understand and meet the needs, preferences, and experiences of internal and external customers.

Making Accurate Judgments: The ability to assess options, weigh risks, and make sound decisions using available information and logical reasoning.

Thinking Strategically: The ability to anticipate trends, understand context, and align actions with long-term priorities.

Minimum Qualifications

Eight years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

Six years of full-time experience in any field plus five years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

A bachelor's degree plus five years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

An advanced degree in public relations, marketing, communications, journalism, or English plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.

EXPERIENCE SUBSTITUTION:

Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Job Specification

The official job specifications for this role, as defined by the State Civil Service, can be found here.

Job Duties and Other Information

Job Duties:

• Serve as agency spokesperson and is responsible for public relations programs in all programmatic areas of the state agency.
• Direct the operation of the entire public relations/communications division and budget
• Serve as the agency spokesperson in crisis situations, as well as with the media and at community and agency meetings.
• Serve as agency web administrator, approving all information that is published to the agency Internet web page, www.expresslane.la.gov.
• Conduct research and develops objectives and programs for pro-active positive public relations interactions across the state for all agency programs
• Manage the communications, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments and approving and reviewing expenditures, plans and directs advertising, public relations and promotional campaigns and strategies for a large agency.
• Produce and/or direct radio or audio-visual productions, develop the material and script and oversee production of audio/video programs and PSAs.
• Oversee agency use of contracted advertising and public relations activities.
• Plan and coordinate statewide press conference tours for the agency secretary and governor and other special events.
• Advise agency officials on proper public relations interview techniques before media contact.
• Write materials for and directs the layout and production of informational materials such as newsletters, bulletins, pamphlets, directories, and posters.
• Initiate, develop, and maintain local, national, and international media and public contacts for disseminating agency information.
• Research materials for and writes speeches, news releases, and position papers on selected topics for agency officials.
• Work closely with OMV Executive team support all administrators and their specific programs, and supervise a Public Information Officer.

Position-Specific Details:

Appointment Type: This posting may be used to fill a probational, promotional, or job appointment.

Career Progression: This position does not participate in a Career Progression Group.

Work Schedule: Monday – Friday, 8:00 a.m. – 4:30 p.m.

Compensation: The salary offered will be determined based on qualifications and experience. Louisiana is a State As a Model Employer (SAME) that supports the recruitment, hiring, and retention of individuals with disabilities

How To Apply:

No Civil Service test score is required in order to be considered for this vacancy.

Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.

• Information to support your eligibility for this job title must be included in the application (i.e., relevant, detailed experience/education).Resumes will not be accepted in lieu of completed education and experience sections on your application. Applications may be rejected if incomplete.

Contact Information:

Department of Public Safety

ATTN: Human Resources/ Latedra Drummond

P.O. BOX 66614

Baton Rouge, LA. 70896

Email: [email protected]

Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.

As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program:

Insurance Coverage More information can be found at https://info.groupbenefits.org/

Parental Leave – Up to six weeks paid parental leave

More information can be found at https://www.civilservice.louisiana.gov/Parental-Leave/Default.aspx

Holidays and Leave – State employees receive the following paid holidays each year:

• New Year's Day
• Martin Luther King, Jr. Day,
• Mardi Gras,
• Good Friday,
• Memorial Day,
• Independence Day,
• Labor Day,
• Veteran's Day,
• Thanksgiving Day and Christmas Day.

***** Additional holidays may be proclaimed by the Governor

State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.

Retirement– State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):

• Louisiana State Employees Retirement System (www.lasersonline.org). LASERS has provided this video to give you more detailed information about their system
• Teacher's Retirement System of Louisiana (www.trsl.org),
• Louisiana School Employees Retirement System (www.lsers.net), among others