Public Relation Associate

·       Assist in the planning and execution of public relations programs.

·       Proactively identify newsworthy stories for local and regional media.

·       Reinforce the strategic agenda of the company to reach out to target markets.

·       Maintain media lists for targeted launches and outreach programs.

·       Assist in developing key communications materials such as press kits, media mailers, and fact sheets.

·       Provide support to the marketing department in identifying industry trends.

·       Assist both marketing and sales in all public relations and marketing efforts.

·       Develop and execute customer-focused public relations campaigns through powerful brand messages.

·       Conduct research for target markets by conforming to territory requirements.

·       Interact/ coordinate with customers to facilitate marketing and sales initiatives.

·       Create and deliver public relations materials such as press releases, white papers, executive bios, corporate newsletter content, and proposals.

·       Plan and execute press conferences by handling details such as time, place, and agenda.