Public Relation Executive

We are looking for a creative, highly proactive PR Executive to join our fast-paced team. Managing a dynamic portfolio of international multi-brand fashion labels, you will be responsible for building brand awareness, organizing high-impact events and driving media and influencer coverage across different channels.

Job Responsibilities:

1. Media Relations and Press Strategy

• Plan and execute 360-degree PR plan
• Serve as the main point of contact for fashion media, editors, stylists
• Draft, translate and distribute bilingual press materials
• Pitch brand stories, product features and editorial shoots to secure consistent high-quality print, digital and social media coverage
• Manage sample room logistics, styling requests, and loaning processes for press shoots, celebrity dressings, and digital features
• Research and gather opportunities for sponsorships

2. Celebrity, Influencer and Stylist Engagement

• Identify, seed and cultivate long term relationships with celebrities, KOLs, micro influencers, fashion content creators and celebrity stylists
• Coordinate end-to-end influencer gifting programs, product seeding campaigns, and paid collaborations briefs
• Track influencer deliverables, evaluate return on investment, Earned Media Value and maintain an up-to-date database of creative talents

3. Event Management & Activation

• Plan and execute end-to-end PR events, including press preview, seasonal launch parties, boutique openings, pop-up activations and trunk show, etc
• Manage guest lists, RSVPs, run-of show schedules, catering, vendor coordination, on site media check-ins and post event media follow-ups, etc
• Collaborate closely with Merchandising and Visual Merchandising teams to ensure event setups align with brand identity guidelines and event objectives

4. Multi. Brand Coordination & Performance Tracking

• Developing, implementing, monitoring and evaluating communications strategy to support the communication objectives and to obtain consistent growth of awareness in market
• Daily monitoring of media mentions, print clippings, online coverage and competitor PR activities
• Prepare monthly performance reports, media clipping filing and campaign coverage summaries for internal stakeholders and brand HQ (if needed)

Job Requirements:

• Bachelor’s degree in Public Relations, Communications, Journalism, Fashion marketing or a related field
• At least 2 years of relevant experience in fashion retail, luxury retail, lifestyle or PR agencies. Candidates with experience managing multi-brand is highly preferred
• Established relationships with Hong Kong fashion editors, journalists, stylists and active lifestyle/fashion KOLs
• Native/Fluent in spoken and written Cantonese, English and Mandarin
• Strong copywriting, proofreading and verbal communication skills
• Familiar with Generative Engine Optimization (GEO) strategies and AI productivity tools, with the ability to write and structure media angles that boost brand presence across AI platforms
• Detail-oriented with strong multi-tasking abilities under tight project deadlines
• End-to-end campaign ownership, strong cross-functional teamwork, and dependable timeline management
• Combines creative storytelling and analytical problem-solving to navigate complex PR initiatives
• Proactive, adaptable, and highly motivated to work independently and tackle high-stakes industry challenges
• Interested in and knowledgeable about fashion, culture and lifestyle topics
• Immediate available candidates will be an advantage
• More experience will be considered as Senior Public Relations Executive