Public Relations & Analytics Specialist

Full-Time | Exempt | Home-Based within the ADANE Service Region

American Dairy Association North East (ADANE) is a nonprofit organization that builds demand for dairy and supports dairy farmers through integrated marketing, communications, nutrition, and partnership programs across the Northeast.

We are seeking an exceptional writer and skilled public relations professional to join our Integrated Marketing Communications team. This position is ideal for a communications professional who combines outstanding writing, storytelling, and media-relations skills with the ability to understand what communications data is telling us and use those insights to strengthen our work.

The Public Relations & Analytics Specialist builds relationships with journalists, uncovers and pitches compelling stories, supports media opportunities, and uses traditional media monitoring, social listening, and communications analytics to identify trends, opportunities, and emerging issues.

Compensation: $81,000 - $86,000 annually

This range reflects ADANE's good-faith estimate of the compensation for this position at the time of posting. The final offer will be based on relevant experience, qualifications, and internal equity.

Key Responsibilities

· Build and maintain strong relationships with journalists, editors, producers, and other media professionals.

· Identify, develop, and proactively pitch compelling stories about dairy farmers, nutrition, communities, partnerships, and ADANE initiatives.

· Write and edit high-quality media pitches, press releases, advisories, statements, talking points, briefing materials, and other communications.

· Interview dairy farmers, subject-matter experts, and organizational leaders to develop authentic, credible stories.

· Coordinate interviews, farm visits, events, and other earned-media opportunities.

· Monitor traditional and social media for coverage, conversations, trends, sentiment, and emerging issues.

· Analyze communications performance and translate data into meaningful insights and actionable recommendations.

· Collaborate across ADANE's Integrated Marketing Communications team on campaigns, content, events, and organizational priorities.

Required Qualifications

· Bachelor's degree in public relations, communications, journalism, marketing, or a related field, or an equivalent combination of education and relevant professional experience.

· Professional experience in public relations, journalism, media relations, communications, or a related field.

· Exceptional writing, editing, proofreading, and storytelling skills.

· Demonstrated PR and media-relations experience, including the ability to identify strong stories, develop effective pitches, and build productive relationships with media.

· Strong news judgment, interviewing skills, and an understanding of today's evolving media environment.

· Experience with media monitoring, social listening, or communications analytics.

· Ability to interpret communications data and translate findings into actionable insights and recommendations.

· Strong relationship-building, organizational, and project-management skills, with the ability to manage multiple priorities and deadlines.

Preferred Skills and Experience

Former news reporters, journalists, and other newsroom professionals are strongly encouraged to apply. We value the news judgment, interviewing, writing, and storytelling skills developed through newsroom experience.

· Photography, video, or multimedia storytelling skills.

· Spokesperson or on-camera experience.

· Familiarity with emerging communications technologies, including AI and automation.

Location and Travel

This is a home-based position within the American Dairy Association North East service region. The position has primary media-relations responsibility for Pennsylvania, Maryland, Delaware, Northern Virginia, and Washington, D.C., while also supporting events and initiatives throughout the broader ADANE service area.

Multi-state travel is required for events, media opportunities, farm visits, interviews, meetings, and other organizational activities. Travel may include day trips and overnight travel, as well as occasional evening and weekend commitments. A valid driver's license and the ability to meet organizational driving requirements are required when automobile travel is necessary.

Benefits

ADANE offers a competitive benefits package that includes medical, dental, life, and long-term disability insurance, as well as a 401(k) retirement plan.

How to Apply

Please submit your resume, a cover letter, and two to three professional writing samples that demonstrate your writing, storytelling, and communications abilities to: [email protected]

Learn more about ADANE at www.americandairy.com

Equal Employment Opportunity

American Dairy Association North East is an Equal Opportunity Employer. Employment decisions are made without regard to any status protected by applicable federal, state, or local law. Reasonable accommodations are available to qualified applicants with disabilities during the application and hiring process.

ADANE does not request or rely on an applicant's salary history in making hiring or compensation decisions.

Pay: $81,000.00 - $86,000.00 per year

Benefits:

• 401(k) matching
• 403(b)
• Cell phone reimbursement
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Remote