Public Relations And Communications Manager

Role & responsibilities

1. Public Relations & Media Relations

• Develop and execute PR strategies to strengthen the brand presence of Exhibition Showcase.
• Build and maintain relationships with journalists, media houses, industry publications, associations and corporate communication teams.
• Draft, edit and distribute press releases, media advisories, official announcements and corporate communications.
• Coordinate media coverage, interviews and leadership interactions with industry stakeholders.
• Identify opportunities for editorial collaborations, media exchanges and strategic partnerships.

2. Corporate Communications & Content

• Prepare official communication materials, company announcements, media pitches and leadership messages.
• Ensure consistency in brand messaging across digital platforms, publications and external communications.
• Coordinate with the editorial and digital teams to align PR initiatives with the company's content strategy.
• Develop communication plans for company initiatives, industry events, awards and summits.

3. Event PR & Industry Engagement

• Manage PR activities for Exhibition Showcase's industry events, awards, summits and conferences.
• Coordinate media partnerships, press interactions, speaker announcements and event publicity.
• Develop pre-event, on-site and post-event communication plans.
• Facilitate media engagement with exhibitors, sponsors, speakers, associations and industry leaders.

4. Strategic Partnerships & Brand Building

• Develop relationships with industry associations, exhibition organisers, event agencies, convention centres and corporate stakeholders.
• Explore opportunities for cross-promotions, media partnerships and collaborative campaigns.
• Support brand positioning initiatives to enhance Exhibition Showcase's visibility and industry credibility.

5. Monitoring & Reporting

• Track media coverage, PR campaign performance and brand mentions.
• Maintain media databases, PR calendars, contact lists and coverage reports.
• Prepare periodic reports on media exposure, campaign outcomes and communication activities.

Required Qualifications & Skills

• Bachelor's or Master's degree in Public Relations, Mass Communication, Journalism, Marketing or a related field.
• 36 years of relevant experience in PR, corporate communications or media relations; experience in the exhibitions, events, MICE or B2B media industry will be preferred.
• Excellent written and verbal communication skills in English.
• Strong press release writing, editing, pitching and stakeholder management skills.
• Established media contacts and the ability to develop new industry relationships.
• Strong organisational, coordination and follow-up skills.
• Ability to manage multiple assignments and work within tight deadlines.

Key Performance Indicators (KPIs)

• Quality and quantity of media coverage secured.
• Growth in media relationships and strategic partnerships.
• Effectiveness of PR campaigns and event publicity.
• Timely execution of press releases and communication plans.
• Improvement in brand visibility and industry engagement.

Preferred candidate profile

• Candidates with 0-4 years of experience in Public Relations, Media Relations, Corporate Communications or Brand Communications.
• Professionals with experience in the exhibitions, MICE, events, trade media or B2B media industry will be preferred.
• Candidates with an established network of journalists, media houses, industry associations, event organisers and corporate communication teams.
• Strong command of written and spoken English, with proven expertise in press releases, media pitches, official announcements and corporate communication.
• Experience in managing media partnerships, event publicity, press conferences, interviews and stakeholder engagement.
• Ability to independently handle PR campaigns, maintain media databases and secure relevant media coverage.
• Proactive, well-organised and confident professionals with excellent networking, negotiation and follow-up skills.
• Candidates who can work independently, manage multiple assignments and meet tight deadlines in a fast-paced media environment.